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Teams attend Hahn’s Brand Messaging Workshop to create or renew their brand messaging using persuasion and storytelling science based on archetypal patterns. This workshop is an excellent way to refresh a product story, update a brand’s pillars and is a great tool for kicking off Employee Value Proposition campaigns as well.</p>\n"},{"fieldGroupName":"Page_Pagebuilder_StandardPageBuilder_PbOneColumnContent","pbFullContent":"<h2>Why Hahn’s Workshop Stands Out</h2>\n<p>In one day, participants can break through the noise and clutter of competing ideas to build a customized message platform capable of capturing attention.</p>\n"},{"fieldGroupName":"Page_Pagebuilder_StandardPageBuilder_PbTwoHalfColumns","pbLeftColumnContent":"<h2>What You&#8217;ll Learn</h2>\n<ul>\n<li>Your priority audiences versus your priority stakeholders</li>\n<li>Your positioning –– the reason you should stand out to customers or consumers</li>\n<li>Your brand’s core motive, active archetype, and persistent metaphor</li>\n<li>A triad of messages that clearly articulate your brand’s value proposition</li>\n</ul>\n","pbRightColumnContent":"<h2>How Sessions Work</h2>\n<ul>\n<li>A pre-workshop questionnaire/survey is sent to each participant for completion prior to the workshop</li>\n<li>Facilitation is conducted at your location or at Hahn’s home office in Austin, Texas</li>\n<li>Sessions are one full day (8:30am to 4:30pm) in length for up to 12 people</li>\n<li>All workshops are fully customized to client interests and topics</li>\n<li>Exercises include: Participant questionnaire analysis, JoHari Window, Archetype Assessment, Metaphor &#038; Motive Selection, Platform Copywriting</li>\n</ul>\n"},{"fieldGroupName":"Page_Pagebuilder_StandardPageBuilder_PbTwoHalfColumns","pbLeftColumnContent":"<h2>What Participants Receive</h2>\n<ul>\n<li>Groups leave with a slide deck containing the work product for the day for review and further refinement.</li>\n</ul>\n","pbRightColumnContent":"<h2>Workshop Pricing</h2>\n<ul>\n<li>Pricing starts at $6,500 for a full-day session</li>\n<li>Course customization, travel and follow-on work requested by the client may increase pricing</li>\n</ul>\n"},{"fieldGroupName":"Page_Pagebuilder_StandardPageBuilder_PbCallToAction","pbCtaButtonLink":"https://hahn.agency/contact/","pbCtaButtonText":"Contact Us","pbCtaTopContent":"<p>Schedule a Brand Messaging Workshop</p>\n"}]}}},"pageContext":{"id":"cG9zdDozMTQ1"}},
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