![\"Flourish](\"https://public.flourish.studio/resources/bosh.svg\")
A Flourish hierarchy chartEverything you need to know about finding accurate ROI.
\n","databaseId":2862,"LabAuthor":{"labAuthorName":"Michael Griebe"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/c65b9b705fb1f9bb62a5b9fa91cb408f/f0719/article02.jpg","srcSet":"/static/c65b9b705fb1f9bb62a5b9fa91cb408f/09c1a/article02.jpg 125w,\n/static/c65b9b705fb1f9bb62a5b9fa91cb408f/84d81/article02.jpg 250w,\n/static/c65b9b705fb1f9bb62a5b9fa91cb408f/f0719/article02.jpg 500w,\n/static/c65b9b705fb1f9bb62a5b9fa91cb408f/faa31/article02.jpg 750w,\n/static/c65b9b705fb1f9bb62a5b9fa91cb408f/724c8/article02.jpg 1000w,\n/static/c65b9b705fb1f9bb62a5b9fa91cb408f/d79bd/article02.jpg 1500w","srcWebp":"/static/c65b9b705fb1f9bb62a5b9fa91cb408f/4e6d4/article02.webp","srcSetWebp":"/static/c65b9b705fb1f9bb62a5b9fa91cb408f/761af/article02.webp 125w,\n/static/c65b9b705fb1f9bb62a5b9fa91cb408f/1d872/article02.webp 250w,\n/static/c65b9b705fb1f9bb62a5b9fa91cb408f/4e6d4/article02.webp 500w,\n/static/c65b9b705fb1f9bb62a5b9fa91cb408f/25cb1/article02.webp 750w,\n/static/c65b9b705fb1f9bb62a5b9fa91cb408f/36ebb/article02.webp 1000w,\n/static/c65b9b705fb1f9bb62a5b9fa91cb408f/fd45d/article02.webp 1500w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"Understand Your Earned Media Value Using HELM","slug":"understand-your-earned-media-value-using-helm","excerpt":"Our data-driven approach trades guesswork for insights tailored to your brand.
\n","databaseId":2850,"LabAuthor":{"labAuthorName":"Michael Griebe"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/a2bff2d6120b0bac974737b2e84152e8/f0719/article01.jpg","srcSet":"/static/a2bff2d6120b0bac974737b2e84152e8/09c1a/article01.jpg 125w,\n/static/a2bff2d6120b0bac974737b2e84152e8/84d81/article01.jpg 250w,\n/static/a2bff2d6120b0bac974737b2e84152e8/f0719/article01.jpg 500w,\n/static/a2bff2d6120b0bac974737b2e84152e8/faa31/article01.jpg 750w,\n/static/a2bff2d6120b0bac974737b2e84152e8/724c8/article01.jpg 1000w,\n/static/a2bff2d6120b0bac974737b2e84152e8/d79bd/article01.jpg 1500w","srcWebp":"/static/a2bff2d6120b0bac974737b2e84152e8/4e6d4/article01.webp","srcSetWebp":"/static/a2bff2d6120b0bac974737b2e84152e8/761af/article01.webp 125w,\n/static/a2bff2d6120b0bac974737b2e84152e8/1d872/article01.webp 250w,\n/static/a2bff2d6120b0bac974737b2e84152e8/4e6d4/article01.webp 500w,\n/static/a2bff2d6120b0bac974737b2e84152e8/25cb1/article01.webp 750w,\n/static/a2bff2d6120b0bac974737b2e84152e8/36ebb/article01.webp 1000w,\n/static/a2bff2d6120b0bac974737b2e84152e8/fd45d/article01.webp 1500w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"The Unanchored Era","slug":"the-unanchored-era","excerpt":"What is the orienting theory our agency uses to guide clients? It turns out, it’s actually centered on leveraging everything that’s disorienting.
\n","databaseId":2824,"LabAuthor":{"labAuthorName":"Jeff Hahn"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/51fb0ed5598fa85ed4b83f02b503fdae/f0719/unanchored-era.jpg","srcSet":"/static/51fb0ed5598fa85ed4b83f02b503fdae/09c1a/unanchored-era.jpg 125w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/84d81/unanchored-era.jpg 250w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/f0719/unanchored-era.jpg 500w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/faa31/unanchored-era.jpg 750w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/724c8/unanchored-era.jpg 1000w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/d79bd/unanchored-era.jpg 1500w","srcWebp":"/static/51fb0ed5598fa85ed4b83f02b503fdae/4e6d4/unanchored-era.webp","srcSetWebp":"/static/51fb0ed5598fa85ed4b83f02b503fdae/761af/unanchored-era.webp 125w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/1d872/unanchored-era.webp 250w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/4e6d4/unanchored-era.webp 500w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/25cb1/unanchored-era.webp 750w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/36ebb/unanchored-era.webp 1000w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/fd45d/unanchored-era.webp 1500w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"What is Predictive Marketing Communications?","slug":"what-is-predictive-marketing-communications","excerpt":"How a 3D Approach Delivers a New ROI
\n","databaseId":2600,"LabAuthor":{"labAuthorName":"Tim Weinheimer"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/de4a50b5a8b7830b74d32c76c932e321/f0719/New-Project.jpg","srcSet":"/static/de4a50b5a8b7830b74d32c76c932e321/09c1a/New-Project.jpg 125w,\n/static/de4a50b5a8b7830b74d32c76c932e321/84d81/New-Project.jpg 250w,\n/static/de4a50b5a8b7830b74d32c76c932e321/f0719/New-Project.jpg 500w,\n/static/de4a50b5a8b7830b74d32c76c932e321/faa31/New-Project.jpg 750w,\n/static/de4a50b5a8b7830b74d32c76c932e321/724c8/New-Project.jpg 1000w,\n/static/de4a50b5a8b7830b74d32c76c932e321/d79bd/New-Project.jpg 1500w","srcWebp":"/static/de4a50b5a8b7830b74d32c76c932e321/4e6d4/New-Project.webp","srcSetWebp":"/static/de4a50b5a8b7830b74d32c76c932e321/761af/New-Project.webp 125w,\n/static/de4a50b5a8b7830b74d32c76c932e321/1d872/New-Project.webp 250w,\n/static/de4a50b5a8b7830b74d32c76c932e321/4e6d4/New-Project.webp 500w,\n/static/de4a50b5a8b7830b74d32c76c932e321/25cb1/New-Project.webp 750w,\n/static/de4a50b5a8b7830b74d32c76c932e321/36ebb/New-Project.webp 1000w,\n/static/de4a50b5a8b7830b74d32c76c932e321/fd45d/New-Project.webp 1500w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"Three Ways Your Supply Chain Can Survive in the Post-COVID Landscape","slug":"three-ways-your-supply-chain-can-survive-in-the-post-covid-landscape","excerpt":"Smart communication strategies for the digital work environment.
\n","databaseId":2590,"LabAuthor":{"labAuthorName":"Tim Weinheimer"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/42abe28d880d85a53b850d98f2bdd3d3/f0719/semis-street.jpg","srcSet":"/static/42abe28d880d85a53b850d98f2bdd3d3/09c1a/semis-street.jpg 125w,\n/static/42abe28d880d85a53b850d98f2bdd3d3/84d81/semis-street.jpg 250w,\n/static/42abe28d880d85a53b850d98f2bdd3d3/f0719/semis-street.jpg 500w,\n/static/42abe28d880d85a53b850d98f2bdd3d3/faa31/semis-street.jpg 750w,\n/static/42abe28d880d85a53b850d98f2bdd3d3/724c8/semis-street.jpg 1000w,\n/static/42abe28d880d85a53b850d98f2bdd3d3/a66ad/semis-street.jpg 2000w","srcWebp":"/static/42abe28d880d85a53b850d98f2bdd3d3/4e6d4/semis-street.webp","srcSetWebp":"/static/42abe28d880d85a53b850d98f2bdd3d3/761af/semis-street.webp 125w,\n/static/42abe28d880d85a53b850d98f2bdd3d3/1d872/semis-street.webp 250w,\n/static/42abe28d880d85a53b850d98f2bdd3d3/4e6d4/semis-street.webp 500w,\n/static/42abe28d880d85a53b850d98f2bdd3d3/25cb1/semis-street.webp 750w,\n/static/42abe28d880d85a53b850d98f2bdd3d3/36ebb/semis-street.webp 1000w,\n/static/42abe28d880d85a53b850d98f2bdd3d3/6e77b/semis-street.webp 2000w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"10 New Ways Energy and Utility Providers Will Use Predictive Data in 2022","slug":"10-new-ways-energy-and-utility-providers-will-use-predictive-data-in-2022","excerpt":"Communication is set to play an increasingly vital role in helping utility providers navigate an increasingly challenging market environment. Energy production alone won’t be enough to differentiate energy providers. Utility companies are going to have to show how emerging technologies give consumers better, more reliable service at lower costs.
\n","databaseId":2301,"LabAuthor":{"labAuthorName":"Tim Weinheimer"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4534883720930232,"src":"/static/53c1b448ec9e71653f3ab8696dff95c3/f0719/solar-and-wind.jpg","srcSet":"/static/53c1b448ec9e71653f3ab8696dff95c3/09c1a/solar-and-wind.jpg 125w,\n/static/53c1b448ec9e71653f3ab8696dff95c3/84d81/solar-and-wind.jpg 250w,\n/static/53c1b448ec9e71653f3ab8696dff95c3/f0719/solar-and-wind.jpg 500w,\n/static/53c1b448ec9e71653f3ab8696dff95c3/faa31/solar-and-wind.jpg 750w,\n/static/53c1b448ec9e71653f3ab8696dff95c3/724c8/solar-and-wind.jpg 1000w,\n/static/53c1b448ec9e71653f3ab8696dff95c3/a66ad/solar-and-wind.jpg 2000w","srcWebp":"/static/53c1b448ec9e71653f3ab8696dff95c3/4e6d4/solar-and-wind.webp","srcSetWebp":"/static/53c1b448ec9e71653f3ab8696dff95c3/761af/solar-and-wind.webp 125w,\n/static/53c1b448ec9e71653f3ab8696dff95c3/1d872/solar-and-wind.webp 250w,\n/static/53c1b448ec9e71653f3ab8696dff95c3/4e6d4/solar-and-wind.webp 500w,\n/static/53c1b448ec9e71653f3ab8696dff95c3/25cb1/solar-and-wind.webp 750w,\n/static/53c1b448ec9e71653f3ab8696dff95c3/36ebb/solar-and-wind.webp 1000w,\n/static/53c1b448ec9e71653f3ab8696dff95c3/6e77b/solar-and-wind.webp 2000w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"Fostering a Data-Driven Company Culture","slug":"fostering-a-data-driven-company-culture","excerpt":"In today’s competitive business environment, data must be leveraged to produce a sustainable advantage. Using and understanding data has to go beyond your analytics department. A strong data-driven company culture starts at the top and permeates every department.
\n","databaseId":2297,"LabAuthor":{"labAuthorName":"Jake Stevens"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.644736842105263,"src":"/static/df96b99035a43bc9078f8e4e1dff46cc/f0719/technology-g7af61336b_1920.jpg","srcSet":"/static/df96b99035a43bc9078f8e4e1dff46cc/09c1a/technology-g7af61336b_1920.jpg 125w,\n/static/df96b99035a43bc9078f8e4e1dff46cc/84d81/technology-g7af61336b_1920.jpg 250w,\n/static/df96b99035a43bc9078f8e4e1dff46cc/f0719/technology-g7af61336b_1920.jpg 500w,\n/static/df96b99035a43bc9078f8e4e1dff46cc/faa31/technology-g7af61336b_1920.jpg 750w,\n/static/df96b99035a43bc9078f8e4e1dff46cc/724c8/technology-g7af61336b_1920.jpg 1000w,\n/static/df96b99035a43bc9078f8e4e1dff46cc/097fa/technology-g7af61336b_1920.jpg 1920w","srcWebp":"/static/df96b99035a43bc9078f8e4e1dff46cc/4e6d4/technology-g7af61336b_1920.webp","srcSetWebp":"/static/df96b99035a43bc9078f8e4e1dff46cc/761af/technology-g7af61336b_1920.webp 125w,\n/static/df96b99035a43bc9078f8e4e1dff46cc/1d872/technology-g7af61336b_1920.webp 250w,\n/static/df96b99035a43bc9078f8e4e1dff46cc/4e6d4/technology-g7af61336b_1920.webp 500w,\n/static/df96b99035a43bc9078f8e4e1dff46cc/25cb1/technology-g7af61336b_1920.webp 750w,\n/static/df96b99035a43bc9078f8e4e1dff46cc/36ebb/technology-g7af61336b_1920.webp 1000w,\n/static/df96b99035a43bc9078f8e4e1dff46cc/30cf3/technology-g7af61336b_1920.webp 1920w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"What It Takes to Create a Data Visualization Culture","slug":"what-it-takes-to-create-a-data-visualization-culture","excerpt":"Digital publishing and social networking innovations demand a faster, more immersive creative experience. Digital leaders are beginning to understand how visualization is key to making that experience possible.
\n","databaseId":1920,"LabAuthor":{"labAuthorName":"Tim Weinheimer"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/256573f0313cc774b92b2650fe988436/f0719/abstract-visualization-1.jpg","srcSet":"/static/256573f0313cc774b92b2650fe988436/09c1a/abstract-visualization-1.jpg 125w,\n/static/256573f0313cc774b92b2650fe988436/84d81/abstract-visualization-1.jpg 250w,\n/static/256573f0313cc774b92b2650fe988436/f0719/abstract-visualization-1.jpg 500w,\n/static/256573f0313cc774b92b2650fe988436/faa31/abstract-visualization-1.jpg 750w,\n/static/256573f0313cc774b92b2650fe988436/724c8/abstract-visualization-1.jpg 1000w,\n/static/256573f0313cc774b92b2650fe988436/d79bd/abstract-visualization-1.jpg 1500w","srcWebp":"/static/256573f0313cc774b92b2650fe988436/4e6d4/abstract-visualization-1.webp","srcSetWebp":"/static/256573f0313cc774b92b2650fe988436/761af/abstract-visualization-1.webp 125w,\n/static/256573f0313cc774b92b2650fe988436/1d872/abstract-visualization-1.webp 250w,\n/static/256573f0313cc774b92b2650fe988436/4e6d4/abstract-visualization-1.webp 500w,\n/static/256573f0313cc774b92b2650fe988436/25cb1/abstract-visualization-1.webp 750w,\n/static/256573f0313cc774b92b2650fe988436/36ebb/abstract-visualization-1.webp 1000w,\n/static/256573f0313cc774b92b2650fe988436/fd45d/abstract-visualization-1.webp 1500w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"How Automating Processes Saves Companies Time and Money","slug":"how-automating-processes-saves-companies-time-and-money","excerpt":"Daily tasks and processes are usually seen as something to not change or adjust. Falling into this complacency can cost companies time and effort that could be saved if processes were improved and updated.
\n","databaseId":1911,"LabAuthor":{"labAuthorName":"Jake Stevens"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/ac3e0d194b3419bc2ced09c79a49ddc4/f0719/automating-business-processes.jpg","srcSet":"/static/ac3e0d194b3419bc2ced09c79a49ddc4/09c1a/automating-business-processes.jpg 125w,\n/static/ac3e0d194b3419bc2ced09c79a49ddc4/84d81/automating-business-processes.jpg 250w,\n/static/ac3e0d194b3419bc2ced09c79a49ddc4/f0719/automating-business-processes.jpg 500w,\n/static/ac3e0d194b3419bc2ced09c79a49ddc4/faa31/automating-business-processes.jpg 750w,\n/static/ac3e0d194b3419bc2ced09c79a49ddc4/724c8/automating-business-processes.jpg 1000w,\n/static/ac3e0d194b3419bc2ced09c79a49ddc4/d79bd/automating-business-processes.jpg 1500w","srcWebp":"/static/ac3e0d194b3419bc2ced09c79a49ddc4/4e6d4/automating-business-processes.webp","srcSetWebp":"/static/ac3e0d194b3419bc2ced09c79a49ddc4/761af/automating-business-processes.webp 125w,\n/static/ac3e0d194b3419bc2ced09c79a49ddc4/1d872/automating-business-processes.webp 250w,\n/static/ac3e0d194b3419bc2ced09c79a49ddc4/4e6d4/automating-business-processes.webp 500w,\n/static/ac3e0d194b3419bc2ced09c79a49ddc4/25cb1/automating-business-processes.webp 750w,\n/static/ac3e0d194b3419bc2ced09c79a49ddc4/36ebb/automating-business-processes.webp 1000w,\n/static/ac3e0d194b3419bc2ced09c79a49ddc4/fd45d/automating-business-processes.webp 1500w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"Why Data Validation Matters to Businesses","slug":"why-data-validation-matters-to-businesses","excerpt":"Data validation means checking data for correctness and completeness. Data validation can be described as a series of tests and rules on the data to certify its quality and integrity.
\n","databaseId":1900,"LabAuthor":{"labAuthorName":"Jake Stevens"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/db7e54d4882a83bb00fc4d7f175e2349/f0719/data-validation.jpg","srcSet":"/static/db7e54d4882a83bb00fc4d7f175e2349/09c1a/data-validation.jpg 125w,\n/static/db7e54d4882a83bb00fc4d7f175e2349/84d81/data-validation.jpg 250w,\n/static/db7e54d4882a83bb00fc4d7f175e2349/f0719/data-validation.jpg 500w,\n/static/db7e54d4882a83bb00fc4d7f175e2349/faa31/data-validation.jpg 750w,\n/static/db7e54d4882a83bb00fc4d7f175e2349/724c8/data-validation.jpg 1000w,\n/static/db7e54d4882a83bb00fc4d7f175e2349/d79bd/data-validation.jpg 1500w","srcWebp":"/static/db7e54d4882a83bb00fc4d7f175e2349/4e6d4/data-validation.webp","srcSetWebp":"/static/db7e54d4882a83bb00fc4d7f175e2349/761af/data-validation.webp 125w,\n/static/db7e54d4882a83bb00fc4d7f175e2349/1d872/data-validation.webp 250w,\n/static/db7e54d4882a83bb00fc4d7f175e2349/4e6d4/data-validation.webp 500w,\n/static/db7e54d4882a83bb00fc4d7f175e2349/25cb1/data-validation.webp 750w,\n/static/db7e54d4882a83bb00fc4d7f175e2349/36ebb/data-validation.webp 1000w,\n/static/db7e54d4882a83bb00fc4d7f175e2349/fd45d/data-validation.webp 1500w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"Use First-Party Data to Inform Your Brand’s ESG Strategy","slug":"use-first-party-data-to-inform-your-brands-esg-strategy","excerpt":"Your environmental, social, and governance data is valuable – if you know how to use it.
\n","databaseId":1867,"LabAuthor":{"labAuthorName":"Tim Weinheimer"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/f2c3a9601d02a95ab5a0833442a2cefb/f0719/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.jpg","srcSet":"/static/f2c3a9601d02a95ab5a0833442a2cefb/09c1a/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.jpg 125w,\n/static/f2c3a9601d02a95ab5a0833442a2cefb/84d81/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.jpg 250w,\n/static/f2c3a9601d02a95ab5a0833442a2cefb/f0719/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.jpg 500w,\n/static/f2c3a9601d02a95ab5a0833442a2cefb/faa31/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.jpg 750w,\n/static/f2c3a9601d02a95ab5a0833442a2cefb/724c8/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.jpg 1000w,\n/static/f2c3a9601d02a95ab5a0833442a2cefb/d79bd/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.jpg 1500w","srcWebp":"/static/f2c3a9601d02a95ab5a0833442a2cefb/4e6d4/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.webp","srcSetWebp":"/static/f2c3a9601d02a95ab5a0833442a2cefb/761af/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.webp 125w,\n/static/f2c3a9601d02a95ab5a0833442a2cefb/1d872/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.webp 250w,\n/static/f2c3a9601d02a95ab5a0833442a2cefb/4e6d4/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.webp 500w,\n/static/f2c3a9601d02a95ab5a0833442a2cefb/25cb1/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.webp 750w,\n/static/f2c3a9601d02a95ab5a0833442a2cefb/36ebb/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.webp 1000w,\n/static/f2c3a9601d02a95ab5a0833442a2cefb/fd45d/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.webp 1500w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"The Data Analysis Process for Better Decision Making","slug":"the-data-analysis-process-for-better-decision-making","excerpt":"Making critical business decisions that affect an entire organization is both daunting and challenging. However, big decisions are easier to make when there are results and evidence to support your case.
\n","databaseId":1874,"LabAuthor":{"labAuthorName":"Jake Stevens"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,/9j/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wgARCAANABQDASIAAhEBAxEB/8QAGAAAAgMAAAAAAAAAAAAAAAAAAAEDBAX/xAAVAQEBAAAAAAAAAAAAAAAAAAABAv/aAAwDAQACEAMQAAABx5qzuUIH/8QAFxABAAMAAAAAAAAAAAAAAAAAAgEgMf/aAAgBAQABBQI64Nf/xAAUEQEAAAAAAAAAAAAAAAAAAAAQ/9oACAEDAQE/AT//xAAVEQEBAAAAAAAAAAAAAAAAAAAQEf/aAAgBAgEBPwGn/8QAFxAAAwEAAAAAAAAAAAAAAAAAAAEgIf/aAAgBAQAGPwIxz//EABgQAQADAQAAAAAAAAAAAAAAAAEAEBEx/9oACAEBAAE/IQI3kEaTRNr/2gAMAwEAAgADAAAAEBzf/8QAFxEBAAMAAAAAAAAAAAAAAAAAARARIf/aAAgBAwEBPxBNuP/EABcRAAMBAAAAAAAAAAAAAAAAAAABESH/2gAIAQIBAT8QWIU//8QAGxABAAICAwAAAAAAAAAAAAAAAQAREDFRYXH/2gAIAQEAAT8QJvaOxF0cvdRiRs3FpeP/2Q==","aspectRatio":1.5060240963855422,"src":"/static/6b36b06871fc98d257353f473ca4e0e5/f0719/Data-Analysis-Process-for-Better-Decision-Making.jpg","srcSet":"/static/6b36b06871fc98d257353f473ca4e0e5/09c1a/Data-Analysis-Process-for-Better-Decision-Making.jpg 125w,\n/static/6b36b06871fc98d257353f473ca4e0e5/84d81/Data-Analysis-Process-for-Better-Decision-Making.jpg 250w,\n/static/6b36b06871fc98d257353f473ca4e0e5/f0719/Data-Analysis-Process-for-Better-Decision-Making.jpg 500w,\n/static/6b36b06871fc98d257353f473ca4e0e5/faa31/Data-Analysis-Process-for-Better-Decision-Making.jpg 750w,\n/static/6b36b06871fc98d257353f473ca4e0e5/724c8/Data-Analysis-Process-for-Better-Decision-Making.jpg 1000w,\n/static/6b36b06871fc98d257353f473ca4e0e5/d79bd/Data-Analysis-Process-for-Better-Decision-Making.jpg 1500w","srcWebp":"/static/6b36b06871fc98d257353f473ca4e0e5/4e6d4/Data-Analysis-Process-for-Better-Decision-Making.webp","srcSetWebp":"/static/6b36b06871fc98d257353f473ca4e0e5/761af/Data-Analysis-Process-for-Better-Decision-Making.webp 125w,\n/static/6b36b06871fc98d257353f473ca4e0e5/1d872/Data-Analysis-Process-for-Better-Decision-Making.webp 250w,\n/static/6b36b06871fc98d257353f473ca4e0e5/4e6d4/Data-Analysis-Process-for-Better-Decision-Making.webp 500w,\n/static/6b36b06871fc98d257353f473ca4e0e5/25cb1/Data-Analysis-Process-for-Better-Decision-Making.webp 750w,\n/static/6b36b06871fc98d257353f473ca4e0e5/36ebb/Data-Analysis-Process-for-Better-Decision-Making.webp 1000w,\n/static/6b36b06871fc98d257353f473ca4e0e5/fd45d/Data-Analysis-Process-for-Better-Decision-Making.webp 1500w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"Fulfilling Our Vision to Help Clients Predict Their Customer’s Next Move","slug":"fulfilling-our-vision-to-help-clients-predict-their-customers-next-move","excerpt":"The field of predictive analytics has proven itself as one of the most valuable tools our clients can have at their disposal.
\n","databaseId":1827,"LabAuthor":{"labAuthorName":"Tim Weinheimer"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/db3568f78bcb8bf357cb43da79740960/f0719/Help-Clients-Predict-Their-Customers-Next-Move.jpg","srcSet":"/static/db3568f78bcb8bf357cb43da79740960/09c1a/Help-Clients-Predict-Their-Customers-Next-Move.jpg 125w,\n/static/db3568f78bcb8bf357cb43da79740960/84d81/Help-Clients-Predict-Their-Customers-Next-Move.jpg 250w,\n/static/db3568f78bcb8bf357cb43da79740960/f0719/Help-Clients-Predict-Their-Customers-Next-Move.jpg 500w,\n/static/db3568f78bcb8bf357cb43da79740960/faa31/Help-Clients-Predict-Their-Customers-Next-Move.jpg 750w,\n/static/db3568f78bcb8bf357cb43da79740960/724c8/Help-Clients-Predict-Their-Customers-Next-Move.jpg 1000w,\n/static/db3568f78bcb8bf357cb43da79740960/d79bd/Help-Clients-Predict-Their-Customers-Next-Move.jpg 1500w","srcWebp":"/static/db3568f78bcb8bf357cb43da79740960/4e6d4/Help-Clients-Predict-Their-Customers-Next-Move.webp","srcSetWebp":"/static/db3568f78bcb8bf357cb43da79740960/761af/Help-Clients-Predict-Their-Customers-Next-Move.webp 125w,\n/static/db3568f78bcb8bf357cb43da79740960/1d872/Help-Clients-Predict-Their-Customers-Next-Move.webp 250w,\n/static/db3568f78bcb8bf357cb43da79740960/4e6d4/Help-Clients-Predict-Their-Customers-Next-Move.webp 500w,\n/static/db3568f78bcb8bf357cb43da79740960/25cb1/Help-Clients-Predict-Their-Customers-Next-Move.webp 750w,\n/static/db3568f78bcb8bf357cb43da79740960/36ebb/Help-Clients-Predict-Their-Customers-Next-Move.webp 1000w,\n/static/db3568f78bcb8bf357cb43da79740960/fd45d/Help-Clients-Predict-Their-Customers-Next-Move.webp 1500w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"The Data-Driven Marketing Advantage: Leveraging Data to Gain Market Intelligence","slug":"the-data-driven-marketing-advantage-leveraging-data-to-gain-market-intelligence","excerpt":"Use market intelligence to uncover insights that inspire audiences to take action.
\n","databaseId":1819,"LabAuthor":{"labAuthorName":"Tim Weinheimer"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/27067d46a0aa15db91b36072a1a2c8ed/f0719/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.jpg","srcSet":"/static/27067d46a0aa15db91b36072a1a2c8ed/09c1a/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.jpg 125w,\n/static/27067d46a0aa15db91b36072a1a2c8ed/84d81/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.jpg 250w,\n/static/27067d46a0aa15db91b36072a1a2c8ed/f0719/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.jpg 500w,\n/static/27067d46a0aa15db91b36072a1a2c8ed/faa31/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.jpg 750w,\n/static/27067d46a0aa15db91b36072a1a2c8ed/724c8/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.jpg 1000w,\n/static/27067d46a0aa15db91b36072a1a2c8ed/d79bd/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.jpg 1500w","srcWebp":"/static/27067d46a0aa15db91b36072a1a2c8ed/4e6d4/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.webp","srcSetWebp":"/static/27067d46a0aa15db91b36072a1a2c8ed/761af/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.webp 125w,\n/static/27067d46a0aa15db91b36072a1a2c8ed/1d872/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.webp 250w,\n/static/27067d46a0aa15db91b36072a1a2c8ed/4e6d4/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.webp 500w,\n/static/27067d46a0aa15db91b36072a1a2c8ed/25cb1/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.webp 750w,\n/static/27067d46a0aa15db91b36072a1a2c8ed/36ebb/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.webp 1000w,\n/static/27067d46a0aa15db91b36072a1a2c8ed/fd45d/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.webp 1500w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"Predicting the Future of ChatGPT","slug":"predicting-the-future-of-chatgpt","excerpt":"ChatGPT has become one of the top marketing buzzwords in 2023. This new conversational AI technology is revolutionizing the way we work and communicate. However, for many marketing and comms professionals, fear precludes its functions.
\n","databaseId":3117,"LabAuthor":{"labAuthorName":"Michael Griebe"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.644736842105263,"src":"/static/ec6f67e077f5273fe9f3ceb4183c4e0b/f0719/shutterstock_2248618607-1-scaled.jpg","srcSet":"/static/ec6f67e077f5273fe9f3ceb4183c4e0b/09c1a/shutterstock_2248618607-1-scaled.jpg 125w,\n/static/ec6f67e077f5273fe9f3ceb4183c4e0b/84d81/shutterstock_2248618607-1-scaled.jpg 250w,\n/static/ec6f67e077f5273fe9f3ceb4183c4e0b/f0719/shutterstock_2248618607-1-scaled.jpg 500w,\n/static/ec6f67e077f5273fe9f3ceb4183c4e0b/faa31/shutterstock_2248618607-1-scaled.jpg 750w,\n/static/ec6f67e077f5273fe9f3ceb4183c4e0b/724c8/shutterstock_2248618607-1-scaled.jpg 1000w,\n/static/ec6f67e077f5273fe9f3ceb4183c4e0b/2e889/shutterstock_2248618607-1-scaled.jpg 2560w","srcWebp":"/static/ec6f67e077f5273fe9f3ceb4183c4e0b/4e6d4/shutterstock_2248618607-1-scaled.webp","srcSetWebp":"/static/ec6f67e077f5273fe9f3ceb4183c4e0b/761af/shutterstock_2248618607-1-scaled.webp 125w,\n/static/ec6f67e077f5273fe9f3ceb4183c4e0b/1d872/shutterstock_2248618607-1-scaled.webp 250w,\n/static/ec6f67e077f5273fe9f3ceb4183c4e0b/4e6d4/shutterstock_2248618607-1-scaled.webp 500w,\n/static/ec6f67e077f5273fe9f3ceb4183c4e0b/25cb1/shutterstock_2248618607-1-scaled.webp 750w,\n/static/ec6f67e077f5273fe9f3ceb4183c4e0b/36ebb/shutterstock_2248618607-1-scaled.webp 1000w,\n/static/ec6f67e077f5273fe9f3ceb4183c4e0b/22dcf/shutterstock_2248618607-1-scaled.webp 2560w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"Labor Relations, Free Speech, and Three Options","slug":"labor-relations-free-speech-and-three-options","excerpt":"True to Hahn’s “predictive” orientation, I’m sensing that the National Labor Relations Board has created future brand reputation challenges for lots of employers.
\n","databaseId":3112,"LabAuthor":{"labAuthorName":"Jeff Hahn"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.524390243902439,"src":"/static/8a126569f99e778450747bbc2ee67187/f0719/shutterstock_2216015587-2-scaled.jpg","srcSet":"/static/8a126569f99e778450747bbc2ee67187/09c1a/shutterstock_2216015587-2-scaled.jpg 125w,\n/static/8a126569f99e778450747bbc2ee67187/84d81/shutterstock_2216015587-2-scaled.jpg 250w,\n/static/8a126569f99e778450747bbc2ee67187/f0719/shutterstock_2216015587-2-scaled.jpg 500w,\n/static/8a126569f99e778450747bbc2ee67187/faa31/shutterstock_2216015587-2-scaled.jpg 750w,\n/static/8a126569f99e778450747bbc2ee67187/724c8/shutterstock_2216015587-2-scaled.jpg 1000w,\n/static/8a126569f99e778450747bbc2ee67187/2e889/shutterstock_2216015587-2-scaled.jpg 2560w","srcWebp":"/static/8a126569f99e778450747bbc2ee67187/4e6d4/shutterstock_2216015587-2-scaled.webp","srcSetWebp":"/static/8a126569f99e778450747bbc2ee67187/761af/shutterstock_2216015587-2-scaled.webp 125w,\n/static/8a126569f99e778450747bbc2ee67187/1d872/shutterstock_2216015587-2-scaled.webp 250w,\n/static/8a126569f99e778450747bbc2ee67187/4e6d4/shutterstock_2216015587-2-scaled.webp 500w,\n/static/8a126569f99e778450747bbc2ee67187/25cb1/shutterstock_2216015587-2-scaled.webp 750w,\n/static/8a126569f99e778450747bbc2ee67187/36ebb/shutterstock_2216015587-2-scaled.webp 1000w,\n/static/8a126569f99e778450747bbc2ee67187/22dcf/shutterstock_2216015587-2-scaled.webp 2560w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"New Trends Reshaping QSR","slug":"new-trends-reshaping-qsr","excerpt":"Drive-thru isn’t the only innovation happening in QSR. Behind the scenes, smarter, more connected thinking is optimizing restaurant performance.
\n","databaseId":3107,"LabAuthor":{"labAuthorName":"Meredith Vachon"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/a62fb57a57297d308c59900f3c7fc8a8/f0719/shutterstock_1269168871-1-scaled.jpg","srcSet":"/static/a62fb57a57297d308c59900f3c7fc8a8/09c1a/shutterstock_1269168871-1-scaled.jpg 125w,\n/static/a62fb57a57297d308c59900f3c7fc8a8/84d81/shutterstock_1269168871-1-scaled.jpg 250w,\n/static/a62fb57a57297d308c59900f3c7fc8a8/f0719/shutterstock_1269168871-1-scaled.jpg 500w,\n/static/a62fb57a57297d308c59900f3c7fc8a8/faa31/shutterstock_1269168871-1-scaled.jpg 750w,\n/static/a62fb57a57297d308c59900f3c7fc8a8/724c8/shutterstock_1269168871-1-scaled.jpg 1000w,\n/static/a62fb57a57297d308c59900f3c7fc8a8/2e889/shutterstock_1269168871-1-scaled.jpg 2560w","srcWebp":"/static/a62fb57a57297d308c59900f3c7fc8a8/4e6d4/shutterstock_1269168871-1-scaled.webp","srcSetWebp":"/static/a62fb57a57297d308c59900f3c7fc8a8/761af/shutterstock_1269168871-1-scaled.webp 125w,\n/static/a62fb57a57297d308c59900f3c7fc8a8/1d872/shutterstock_1269168871-1-scaled.webp 250w,\n/static/a62fb57a57297d308c59900f3c7fc8a8/4e6d4/shutterstock_1269168871-1-scaled.webp 500w,\n/static/a62fb57a57297d308c59900f3c7fc8a8/25cb1/shutterstock_1269168871-1-scaled.webp 750w,\n/static/a62fb57a57297d308c59900f3c7fc8a8/36ebb/shutterstock_1269168871-1-scaled.webp 1000w,\n/static/a62fb57a57297d308c59900f3c7fc8a8/22dcf/shutterstock_1269168871-1-scaled.webp 2560w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"Why Hahn is Committed to Achieving SOC 2 Compliance","slug":"why-hahn-is-committed-to-achieving-soc-2-compliance","excerpt":"When we set out on our mission in 2020 to become a leading predictive marketing communications firm, we knew we needed greater access to client data and an expert data team to manage, analyze and offer our clients an entirely new level of truly data-powered communications.
\n","databaseId":3193,"LabAuthor":{"labAuthorName":"Tim Weinheimer"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5432098765432098,"src":"/static/b1c239f4a14c9199933cdd5e3722f9ae/53f65/Shutterstock_1971913538-1-1.png","srcSet":"/static/b1c239f4a14c9199933cdd5e3722f9ae/a90ce/Shutterstock_1971913538-1-1.png 125w,\n/static/b1c239f4a14c9199933cdd5e3722f9ae/002c1/Shutterstock_1971913538-1-1.png 250w,\n/static/b1c239f4a14c9199933cdd5e3722f9ae/53f65/Shutterstock_1971913538-1-1.png 500w,\n/static/b1c239f4a14c9199933cdd5e3722f9ae/f26e3/Shutterstock_1971913538-1-1.png 750w,\n/static/b1c239f4a14c9199933cdd5e3722f9ae/5d2c5/Shutterstock_1971913538-1-1.png 1000w,\n/static/b1c239f4a14c9199933cdd5e3722f9ae/76cb9/Shutterstock_1971913538-1-1.png 3313w","srcWebp":"/static/b1c239f4a14c9199933cdd5e3722f9ae/4e6d4/Shutterstock_1971913538-1-1.webp","srcSetWebp":"/static/b1c239f4a14c9199933cdd5e3722f9ae/761af/Shutterstock_1971913538-1-1.webp 125w,\n/static/b1c239f4a14c9199933cdd5e3722f9ae/1d872/Shutterstock_1971913538-1-1.webp 250w,\n/static/b1c239f4a14c9199933cdd5e3722f9ae/4e6d4/Shutterstock_1971913538-1-1.webp 500w,\n/static/b1c239f4a14c9199933cdd5e3722f9ae/25cb1/Shutterstock_1971913538-1-1.webp 750w,\n/static/b1c239f4a14c9199933cdd5e3722f9ae/36ebb/Shutterstock_1971913538-1-1.webp 1000w,\n/static/b1c239f4a14c9199933cdd5e3722f9ae/76979/Shutterstock_1971913538-1-1.webp 3313w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}}]},"labPost":{"id":"cG9zdDoxODIz","content":null,"title":"Effective Data Storytelling Through Interactive Visualizations","slug":"effective-data-storytelling-through-interactive-visualizations","databaseId":1823,"LabAuthor":{"labAuthorName":"Jake Stevens"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,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"},"images":{"fallback":{"src":"/static/02c8aa0322b3554e57037ca6f3fecf67/7284f/Effective-Data-Storytelling-Through-Interactive-Visualizations.jpg","srcSet":"/static/02c8aa0322b3554e57037ca6f3fecf67/2d550/Effective-Data-Storytelling-Through-Interactive-Visualizations.jpg 188w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/e4b93/Effective-Data-Storytelling-Through-Interactive-Visualizations.jpg 375w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/7284f/Effective-Data-Storytelling-Through-Interactive-Visualizations.jpg 750w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/3564b/Effective-Data-Storytelling-Through-Interactive-Visualizations.jpg 1500w","sizes":"(min-width: 750px) 750px, 100vw"},"sources":[{"srcSet":"/static/02c8aa0322b3554e57037ca6f3fecf67/e71dd/Effective-Data-Storytelling-Through-Interactive-Visualizations.avif 188w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/967ca/Effective-Data-Storytelling-Through-Interactive-Visualizations.avif 375w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/b0356/Effective-Data-Storytelling-Through-Interactive-Visualizations.avif 750w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/c2329/Effective-Data-Storytelling-Through-Interactive-Visualizations.avif 1500w","type":"image/avif","sizes":"(min-width: 750px) 750px, 100vw"},{"srcSet":"/static/02c8aa0322b3554e57037ca6f3fecf67/99097/Effective-Data-Storytelling-Through-Interactive-Visualizations.webp 188w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/7dad0/Effective-Data-Storytelling-Through-Interactive-Visualizations.webp 375w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/57584/Effective-Data-Storytelling-Through-Interactive-Visualizations.webp 750w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/2b8d7/Effective-Data-Storytelling-Through-Interactive-Visualizations.webp 1500w","type":"image/webp","sizes":"(min-width: 750px) 750px, 100vw"}]},"width":750,"height":500}}}}},"SEOmeta":{"metaTitle":"Effective Data Storytelling Through Interactive Visualizations","metaDescription":"The total amount of data created and consumed worldwide is forecasted to increase rapidly over the next few years, from 59 zettabytes in 2020 to an estimated 149 zettabytes by 2024.","metaKeywords":"Hahn Agency, The Lab, Data","ogTitle":"Effective Data Storytelling Through Interactive Visualizations","ogDescription":"The total amount of data created and consumed worldwide is forecasted to increase rapidly over the next few years, from 59 zettabytes in 2020 to an estimated 149 zettabytes by 2024.","ogImage":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,/9j/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wgARCAANABQDASIAAhEBAxEB/8QAGQAAAgMBAAAAAAAAAAAAAAAAAAMBAgQF/8QAFQEBAQAAAAAAAAAAAAAAAAAAAgP/2gAMAwEAAhADEAAAAeRZTKyzkgf/xAAZEAACAwEAAAAAAAAAAAAAAAABAgMQEQD/2gAIAQEAAQUCjGmRStKc5jtf/8QAFREBAQAAAAAAAAAAAAAAAAAAEEH/2gAIAQMBAT8Bp//EABURAQEAAAAAAAAAAAAAAAAAABBB/9oACAECAQE/AYf/xAAWEAADAAAAAAAAAAAAAAAAAAAAIDH/2gAIAQEABj8CIv8A/8QAGhABAAIDAQAAAAAAAAAAAAAAAQARECExcf/aAAgBAQABPyHXhdF9qMbB44dWRO49n//aAAwDAQACAAMAAAAQpz//xAAWEQADAAAAAAAAAAAAAAAAAAABEBH/2gAIAQMBAT8QNT//xAAWEQADAAAAAAAAAAAAAAAAAAABECH/2gAIAQIBAT8QFT//xAAcEAEAAgIDAQAAAAAAAAAAAAABESEAMRBBYXH/2gAIAQEAAT8QVrARCnr0ZVqmLEn647wusOsIJ0EBOuD/2Q==","aspectRatio":1.5,"src":"/static/02c8aa0322b3554e57037ca6f3fecf67/d039f/Effective-Data-Storytelling-Through-Interactive-Visualizations.jpg","srcSet":"/static/02c8aa0322b3554e57037ca6f3fecf67/8fb37/Effective-Data-Storytelling-Through-Interactive-Visualizations.jpg 330w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/105fa/Effective-Data-Storytelling-Through-Interactive-Visualizations.jpg 660w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/d039f/Effective-Data-Storytelling-Through-Interactive-Visualizations.jpg 1320w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/d79bd/Effective-Data-Storytelling-Through-Interactive-Visualizations.jpg 1500w","srcWebp":"/static/02c8aa0322b3554e57037ca6f3fecf67/97392/Effective-Data-Storytelling-Through-Interactive-Visualizations.webp","srcSetWebp":"/static/02c8aa0322b3554e57037ca6f3fecf67/483e9/Effective-Data-Storytelling-Through-Interactive-Visualizations.webp 330w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/2194e/Effective-Data-Storytelling-Through-Interactive-Visualizations.webp 660w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/97392/Effective-Data-Storytelling-Through-Interactive-Visualizations.webp 1320w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/fd45d/Effective-Data-Storytelling-Through-Interactive-Visualizations.webp 1500w","sizes":"(max-width: 1320px) 100vw, 1320px"}}}},"twitterTitle":"Effective Data Storytelling Through Interactive Visualizations","twitterDescription":"White Lion Interactive, The Lab, Data","twitterImage":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/02c8aa0322b3554e57037ca6f3fecf67/d039f/Effective-Data-Storytelling-Through-Interactive-Visualizations.jpg","srcSet":"/static/02c8aa0322b3554e57037ca6f3fecf67/8fb37/Effective-Data-Storytelling-Through-Interactive-Visualizations.jpg 330w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/105fa/Effective-Data-Storytelling-Through-Interactive-Visualizations.jpg 660w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/d039f/Effective-Data-Storytelling-Through-Interactive-Visualizations.jpg 1320w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/d79bd/Effective-Data-Storytelling-Through-Interactive-Visualizations.jpg 1500w","srcWebp":"/static/02c8aa0322b3554e57037ca6f3fecf67/97392/Effective-Data-Storytelling-Through-Interactive-Visualizations.webp","srcSetWebp":"/static/02c8aa0322b3554e57037ca6f3fecf67/483e9/Effective-Data-Storytelling-Through-Interactive-Visualizations.webp 330w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/2194e/Effective-Data-Storytelling-Through-Interactive-Visualizations.webp 660w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/97392/Effective-Data-Storytelling-Through-Interactive-Visualizations.webp 1320w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/fd45d/Effective-Data-Storytelling-Through-Interactive-Visualizations.webp 1500w","sizes":"(max-width: 1320px) 100vw, 1320px"}}}}},"LabPostBuilder":{"lpPageBuilder":[{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentWithAccentLetter","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentWithAccentLetter","lpOneContent":"The total amount of data created and consumed worldwide is forecasted to increase rapidly over the next few years, from 59 zettabytes in 2020 to an estimated 149 zettabytes by 2024. What’s a zettabyte, you ask? A zettabyte is a measure of storage capacity that is 2 to the 70th power bytes or 1,000,000,000,000,000,000,000 bytes. While it’s hard to comprehend an astronomical number this large, just know there is a lot of data out there, and the amount of data is growing exponentially.
\n"},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"In a 2009 interview, Google’s Chief Economist Dr. Hal R.Varian predicted, “The ability to take data—to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it—that’s going to be a hugely important skill in the next decades.” Fast forward to today and that statement couldn’t be more accurate.
\nTo extract value from large and complex datasets, data visuals have evolved over the past decade from static charts and graphs to interactive and immersive visuals that tell a story. This allows the audience to modify elements of the data being presented and manipulate the graphical representation. Static charts and graphs do not have the capability to adjust the visual, such as hovering, sorting and scaling. Interactive visualizations allow users to generate transformative insights, identify relationships, view trends and create meaningful stories through data.
\n"},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"\n\n"},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"Data storytelling is the execution of describing data through visualizations by building a compelling narrative around a dataset. This adds meaningful context to the data and helps the audience easily understand the information.
\n"},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"\n"},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"“The skill of data storytelling is removing the noise and focusing people’s attention on the key insights.”
\nBrent Dykes – Data Strategy Consultant
Data storytelling is a useful way to simplify complex datasets. The main goal of the visual is to make actionable insights from the data that are engaging and easy to understand and absorb.
\nIn a world where we are besieged by data, it’s hard to grab an audience’s attention with static data graphics. Data storytelling engages an audience by allowing them to interact with a graphic or view the information in a logical and visually interesting flow.
\nFor example, the static image below shows energy consumption in the United States from 1776-2019. This image shows a lot of statistics at once. Without including any additional data, the graphic can be transformed into an engaging visual that keeps the audience’s attention. The moving line chart allows the audience to focus on change through time. Additionally, this graphic has interactive features; clicking on one of the lines highlights it and lets you focus on the story of one of the variables.
\n"},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"\n\n"},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"It is easier to remember data when presented in a story than single data points. An experiment by Stanford professor Chip Heath found that 63% of participants could remember stories, but only 5% could remember a single statistic.
\nFor example, to show the U.S. energy consumption by end-use, the static image below represents the data. By including an additional 4 data points for each sector, we were able to transform this data into an interactive visual. This allows for new insights by letting the user interact with each branch inside the tree map. By spending more time with the visual and clicking through each branch of the graphic, the engaged user is more likely to remember the content.
\n"},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"\n![\"Made](\"https://public.flourish.studio/resources/made_with_flourish.svg\")
Communicating your story effectively means you convey a story with as minimal data as possible. Key insights, even those critical to make business decisions, can be ignored or overlooked when too much data is presented at once. When insights are translated into a data story, it allows the information to be easily understood and translated into data-driven decisions.
\nThe data visual below takes a large dataset and gives the user the ability to choose how they view and consume the information.
\n"},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"\n\n"},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"Static visualizations do not have the ability to make adjustments to gain further insights, such as hovering, sorting and scaling. Interactive data visuals use these characteristics to convey their story effectively to their audience and allow for additional insights to be uncovered.
\n"},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"\n"},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"“If you want people to make the right decisions with data, you have to get in their head in a way they understand.”
\nMiro Kazakoff – Lecturer, MIT Sloan
Hovering or identification refers to using your mouse to hover over an element in your visual to view additional information or metadata. This technique can also be used to view labels attached to data elements. Hovering over an element in a graphic to view the metadata attached allows the audience to explore the data and generate new insights.
\n"},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"\n When your data can be separated into categories or groups, sorting and filtering are techniques that allow you to connect aspects of your data. Sorting your data into groups lets you link any similar data. For example, if different markets are in the data, sorting by sector brings additional insight. Interactive data visualizations allow you to sort data and adjust the story being told in your visual.
\n"},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"\n\n"},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"Scaling lets the audience view the plot from a different perspective. When your visual has many data points, such as a scatter plot or icon map, it can be challenging to view specific points. Scaling allows the user to zoom in on densely populated regions to gather insights that were not previously visible.
\n"},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"\n\n"},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"At Hahn Agency, we believe great data storytelling is the most efficient way to help your audience understand and engage with your data. It can act as a language that everyone can comprehend, not just those with degrees in data analytics. After all, people remember stories, not data.
\n"}]}}},"pageContext":{"id":"cG9zdDoxODIz","previousPostId":"cG9zdDoxODI3","nextPostId":"cG9zdDoxODE5"}}, "staticQueryHashes": ["2651704696"]}