Everything you need to know about finding accurate ROI.
\n","databaseId":2862,"LabAuthor":{"labAuthorName":"Michael Griebe"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/c65b9b705fb1f9bb62a5b9fa91cb408f/f0719/article02.jpg","srcSet":"/static/c65b9b705fb1f9bb62a5b9fa91cb408f/09c1a/article02.jpg 125w,\n/static/c65b9b705fb1f9bb62a5b9fa91cb408f/84d81/article02.jpg 250w,\n/static/c65b9b705fb1f9bb62a5b9fa91cb408f/f0719/article02.jpg 500w,\n/static/c65b9b705fb1f9bb62a5b9fa91cb408f/faa31/article02.jpg 750w,\n/static/c65b9b705fb1f9bb62a5b9fa91cb408f/724c8/article02.jpg 1000w,\n/static/c65b9b705fb1f9bb62a5b9fa91cb408f/d79bd/article02.jpg 1500w","srcWebp":"/static/c65b9b705fb1f9bb62a5b9fa91cb408f/4e6d4/article02.webp","srcSetWebp":"/static/c65b9b705fb1f9bb62a5b9fa91cb408f/761af/article02.webp 125w,\n/static/c65b9b705fb1f9bb62a5b9fa91cb408f/1d872/article02.webp 250w,\n/static/c65b9b705fb1f9bb62a5b9fa91cb408f/4e6d4/article02.webp 500w,\n/static/c65b9b705fb1f9bb62a5b9fa91cb408f/25cb1/article02.webp 750w,\n/static/c65b9b705fb1f9bb62a5b9fa91cb408f/36ebb/article02.webp 1000w,\n/static/c65b9b705fb1f9bb62a5b9fa91cb408f/fd45d/article02.webp 1500w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"Understand Your Earned Media Value Using HELM","slug":"understand-your-earned-media-value-using-helm","excerpt":"Our data-driven approach trades guesswork for insights tailored to your brand.
\n","databaseId":2850,"LabAuthor":{"labAuthorName":"Michael Griebe"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/a2bff2d6120b0bac974737b2e84152e8/f0719/article01.jpg","srcSet":"/static/a2bff2d6120b0bac974737b2e84152e8/09c1a/article01.jpg 125w,\n/static/a2bff2d6120b0bac974737b2e84152e8/84d81/article01.jpg 250w,\n/static/a2bff2d6120b0bac974737b2e84152e8/f0719/article01.jpg 500w,\n/static/a2bff2d6120b0bac974737b2e84152e8/faa31/article01.jpg 750w,\n/static/a2bff2d6120b0bac974737b2e84152e8/724c8/article01.jpg 1000w,\n/static/a2bff2d6120b0bac974737b2e84152e8/d79bd/article01.jpg 1500w","srcWebp":"/static/a2bff2d6120b0bac974737b2e84152e8/4e6d4/article01.webp","srcSetWebp":"/static/a2bff2d6120b0bac974737b2e84152e8/761af/article01.webp 125w,\n/static/a2bff2d6120b0bac974737b2e84152e8/1d872/article01.webp 250w,\n/static/a2bff2d6120b0bac974737b2e84152e8/4e6d4/article01.webp 500w,\n/static/a2bff2d6120b0bac974737b2e84152e8/25cb1/article01.webp 750w,\n/static/a2bff2d6120b0bac974737b2e84152e8/36ebb/article01.webp 1000w,\n/static/a2bff2d6120b0bac974737b2e84152e8/fd45d/article01.webp 1500w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"What is Predictive Marketing Communications?","slug":"what-is-predictive-marketing-communications","excerpt":"How a 3D Approach Delivers a New ROI
\n","databaseId":2600,"LabAuthor":{"labAuthorName":"Tim Weinheimer"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/de4a50b5a8b7830b74d32c76c932e321/f0719/New-Project.jpg","srcSet":"/static/de4a50b5a8b7830b74d32c76c932e321/09c1a/New-Project.jpg 125w,\n/static/de4a50b5a8b7830b74d32c76c932e321/84d81/New-Project.jpg 250w,\n/static/de4a50b5a8b7830b74d32c76c932e321/f0719/New-Project.jpg 500w,\n/static/de4a50b5a8b7830b74d32c76c932e321/faa31/New-Project.jpg 750w,\n/static/de4a50b5a8b7830b74d32c76c932e321/724c8/New-Project.jpg 1000w,\n/static/de4a50b5a8b7830b74d32c76c932e321/d79bd/New-Project.jpg 1500w","srcWebp":"/static/de4a50b5a8b7830b74d32c76c932e321/4e6d4/New-Project.webp","srcSetWebp":"/static/de4a50b5a8b7830b74d32c76c932e321/761af/New-Project.webp 125w,\n/static/de4a50b5a8b7830b74d32c76c932e321/1d872/New-Project.webp 250w,\n/static/de4a50b5a8b7830b74d32c76c932e321/4e6d4/New-Project.webp 500w,\n/static/de4a50b5a8b7830b74d32c76c932e321/25cb1/New-Project.webp 750w,\n/static/de4a50b5a8b7830b74d32c76c932e321/36ebb/New-Project.webp 1000w,\n/static/de4a50b5a8b7830b74d32c76c932e321/fd45d/New-Project.webp 1500w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"Three Ways Your Supply Chain Can Survive in the Post-COVID Landscape","slug":"three-ways-your-supply-chain-can-survive-in-the-post-covid-landscape","excerpt":"Smart communication strategies for the digital work environment.
\n","databaseId":2590,"LabAuthor":{"labAuthorName":"Tim Weinheimer"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,/9j/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wgARCAANABQDASIAAhEBAxEB/8QAFwABAQEBAAAAAAAAAAAAAAAAAAQBBf/EABcBAAMBAAAAAAAAAAAAAAAAAAABAgP/2gAMAwEAAhADEAAAAa3K3O7kBH//xAAaEAACAgMAAAAAAAAAAAAAAAAAAREUBBIh/9oACAEBAAEFArMjyYLp0cmzR//EABcRAQADAAAAAAAAAAAAAAAAAAABERL/2gAIAQMBAT8ByqH/xAAWEQEBAQAAAAAAAAAAAAAAAAAAEQL/2gAIAQIBAT8Bq6f/xAAcEAABAwUAAAAAAAAAAAAAAAAAAhEyIUFRkaH/2gAIAQEABj8CokiQ6Nkdy2j/xAAaEAEAAgMBAAAAAAAAAAAAAAABABEhMVFB/9oACAEBAAE/ISt3nMxB7iOIWjYrbECyVzRpx//aAAwDAQACAAMAAAAQOy//xAAXEQEAAwAAAAAAAAAAAAAAAAABEBEh/9oACAEDAQE/EEXkf//EABgRAQADAQAAAAAAAAAAAAAAAAEAEfAh/9oACAECAQE/EB1S9m8T/8QAHRABAAMBAAIDAAAAAAAAAAAAAQARMSFBUYGR0f/aAAgBAQABPxAStwej75OkuBW1Er2GbAtWfL8hynRSrdZsAGkV0mB5HSz/2Q==","aspectRatio":1.5060240963855422,"src":"/static/42abe28d880d85a53b850d98f2bdd3d3/f0719/semis-street.jpg","srcSet":"/static/42abe28d880d85a53b850d98f2bdd3d3/09c1a/semis-street.jpg 125w,\n/static/42abe28d880d85a53b850d98f2bdd3d3/84d81/semis-street.jpg 250w,\n/static/42abe28d880d85a53b850d98f2bdd3d3/f0719/semis-street.jpg 500w,\n/static/42abe28d880d85a53b850d98f2bdd3d3/faa31/semis-street.jpg 750w,\n/static/42abe28d880d85a53b850d98f2bdd3d3/724c8/semis-street.jpg 1000w,\n/static/42abe28d880d85a53b850d98f2bdd3d3/a66ad/semis-street.jpg 2000w","srcWebp":"/static/42abe28d880d85a53b850d98f2bdd3d3/4e6d4/semis-street.webp","srcSetWebp":"/static/42abe28d880d85a53b850d98f2bdd3d3/761af/semis-street.webp 125w,\n/static/42abe28d880d85a53b850d98f2bdd3d3/1d872/semis-street.webp 250w,\n/static/42abe28d880d85a53b850d98f2bdd3d3/4e6d4/semis-street.webp 500w,\n/static/42abe28d880d85a53b850d98f2bdd3d3/25cb1/semis-street.webp 750w,\n/static/42abe28d880d85a53b850d98f2bdd3d3/36ebb/semis-street.webp 1000w,\n/static/42abe28d880d85a53b850d98f2bdd3d3/6e77b/semis-street.webp 2000w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"10 New Ways Energy and Utility Providers Will Use Predictive Data in 2022","slug":"10-new-ways-energy-and-utility-providers-will-use-predictive-data-in-2022","excerpt":"Communication is set to play an increasingly vital role in helping utility providers navigate an increasingly challenging market environment. Energy production alone won’t be enough to differentiate energy providers. Utility companies are going to have to show how emerging technologies give consumers better, more reliable service at lower costs.
\n","databaseId":2301,"LabAuthor":{"labAuthorName":"Tim Weinheimer"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4534883720930232,"src":"/static/53c1b448ec9e71653f3ab8696dff95c3/f0719/solar-and-wind.jpg","srcSet":"/static/53c1b448ec9e71653f3ab8696dff95c3/09c1a/solar-and-wind.jpg 125w,\n/static/53c1b448ec9e71653f3ab8696dff95c3/84d81/solar-and-wind.jpg 250w,\n/static/53c1b448ec9e71653f3ab8696dff95c3/f0719/solar-and-wind.jpg 500w,\n/static/53c1b448ec9e71653f3ab8696dff95c3/faa31/solar-and-wind.jpg 750w,\n/static/53c1b448ec9e71653f3ab8696dff95c3/724c8/solar-and-wind.jpg 1000w,\n/static/53c1b448ec9e71653f3ab8696dff95c3/a66ad/solar-and-wind.jpg 2000w","srcWebp":"/static/53c1b448ec9e71653f3ab8696dff95c3/4e6d4/solar-and-wind.webp","srcSetWebp":"/static/53c1b448ec9e71653f3ab8696dff95c3/761af/solar-and-wind.webp 125w,\n/static/53c1b448ec9e71653f3ab8696dff95c3/1d872/solar-and-wind.webp 250w,\n/static/53c1b448ec9e71653f3ab8696dff95c3/4e6d4/solar-and-wind.webp 500w,\n/static/53c1b448ec9e71653f3ab8696dff95c3/25cb1/solar-and-wind.webp 750w,\n/static/53c1b448ec9e71653f3ab8696dff95c3/36ebb/solar-and-wind.webp 1000w,\n/static/53c1b448ec9e71653f3ab8696dff95c3/6e77b/solar-and-wind.webp 2000w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"Fostering a Data-Driven Company Culture","slug":"fostering-a-data-driven-company-culture","excerpt":"In today’s competitive business environment, data must be leveraged to produce a sustainable advantage. Using and understanding data has to go beyond your analytics department. A strong data-driven company culture starts at the top and permeates every department.
\n","databaseId":2297,"LabAuthor":{"labAuthorName":"Jake Stevens"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.644736842105263,"src":"/static/df96b99035a43bc9078f8e4e1dff46cc/f0719/technology-g7af61336b_1920.jpg","srcSet":"/static/df96b99035a43bc9078f8e4e1dff46cc/09c1a/technology-g7af61336b_1920.jpg 125w,\n/static/df96b99035a43bc9078f8e4e1dff46cc/84d81/technology-g7af61336b_1920.jpg 250w,\n/static/df96b99035a43bc9078f8e4e1dff46cc/f0719/technology-g7af61336b_1920.jpg 500w,\n/static/df96b99035a43bc9078f8e4e1dff46cc/faa31/technology-g7af61336b_1920.jpg 750w,\n/static/df96b99035a43bc9078f8e4e1dff46cc/724c8/technology-g7af61336b_1920.jpg 1000w,\n/static/df96b99035a43bc9078f8e4e1dff46cc/097fa/technology-g7af61336b_1920.jpg 1920w","srcWebp":"/static/df96b99035a43bc9078f8e4e1dff46cc/4e6d4/technology-g7af61336b_1920.webp","srcSetWebp":"/static/df96b99035a43bc9078f8e4e1dff46cc/761af/technology-g7af61336b_1920.webp 125w,\n/static/df96b99035a43bc9078f8e4e1dff46cc/1d872/technology-g7af61336b_1920.webp 250w,\n/static/df96b99035a43bc9078f8e4e1dff46cc/4e6d4/technology-g7af61336b_1920.webp 500w,\n/static/df96b99035a43bc9078f8e4e1dff46cc/25cb1/technology-g7af61336b_1920.webp 750w,\n/static/df96b99035a43bc9078f8e4e1dff46cc/36ebb/technology-g7af61336b_1920.webp 1000w,\n/static/df96b99035a43bc9078f8e4e1dff46cc/30cf3/technology-g7af61336b_1920.webp 1920w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"What It Takes to Create a Data Visualization Culture","slug":"what-it-takes-to-create-a-data-visualization-culture","excerpt":"Digital publishing and social networking innovations demand a faster, more immersive creative experience. Digital leaders are beginning to understand how visualization is key to making that experience possible.
\n","databaseId":1920,"LabAuthor":{"labAuthorName":"Tim Weinheimer"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/256573f0313cc774b92b2650fe988436/f0719/abstract-visualization-1.jpg","srcSet":"/static/256573f0313cc774b92b2650fe988436/09c1a/abstract-visualization-1.jpg 125w,\n/static/256573f0313cc774b92b2650fe988436/84d81/abstract-visualization-1.jpg 250w,\n/static/256573f0313cc774b92b2650fe988436/f0719/abstract-visualization-1.jpg 500w,\n/static/256573f0313cc774b92b2650fe988436/faa31/abstract-visualization-1.jpg 750w,\n/static/256573f0313cc774b92b2650fe988436/724c8/abstract-visualization-1.jpg 1000w,\n/static/256573f0313cc774b92b2650fe988436/d79bd/abstract-visualization-1.jpg 1500w","srcWebp":"/static/256573f0313cc774b92b2650fe988436/4e6d4/abstract-visualization-1.webp","srcSetWebp":"/static/256573f0313cc774b92b2650fe988436/761af/abstract-visualization-1.webp 125w,\n/static/256573f0313cc774b92b2650fe988436/1d872/abstract-visualization-1.webp 250w,\n/static/256573f0313cc774b92b2650fe988436/4e6d4/abstract-visualization-1.webp 500w,\n/static/256573f0313cc774b92b2650fe988436/25cb1/abstract-visualization-1.webp 750w,\n/static/256573f0313cc774b92b2650fe988436/36ebb/abstract-visualization-1.webp 1000w,\n/static/256573f0313cc774b92b2650fe988436/fd45d/abstract-visualization-1.webp 1500w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"How Automating Processes Saves Companies Time and Money","slug":"how-automating-processes-saves-companies-time-and-money","excerpt":"Daily tasks and processes are usually seen as something to not change or adjust. Falling into this complacency can cost companies time and effort that could be saved if processes were improved and updated.
\n","databaseId":1911,"LabAuthor":{"labAuthorName":"Jake Stevens"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/ac3e0d194b3419bc2ced09c79a49ddc4/f0719/automating-business-processes.jpg","srcSet":"/static/ac3e0d194b3419bc2ced09c79a49ddc4/09c1a/automating-business-processes.jpg 125w,\n/static/ac3e0d194b3419bc2ced09c79a49ddc4/84d81/automating-business-processes.jpg 250w,\n/static/ac3e0d194b3419bc2ced09c79a49ddc4/f0719/automating-business-processes.jpg 500w,\n/static/ac3e0d194b3419bc2ced09c79a49ddc4/faa31/automating-business-processes.jpg 750w,\n/static/ac3e0d194b3419bc2ced09c79a49ddc4/724c8/automating-business-processes.jpg 1000w,\n/static/ac3e0d194b3419bc2ced09c79a49ddc4/d79bd/automating-business-processes.jpg 1500w","srcWebp":"/static/ac3e0d194b3419bc2ced09c79a49ddc4/4e6d4/automating-business-processes.webp","srcSetWebp":"/static/ac3e0d194b3419bc2ced09c79a49ddc4/761af/automating-business-processes.webp 125w,\n/static/ac3e0d194b3419bc2ced09c79a49ddc4/1d872/automating-business-processes.webp 250w,\n/static/ac3e0d194b3419bc2ced09c79a49ddc4/4e6d4/automating-business-processes.webp 500w,\n/static/ac3e0d194b3419bc2ced09c79a49ddc4/25cb1/automating-business-processes.webp 750w,\n/static/ac3e0d194b3419bc2ced09c79a49ddc4/36ebb/automating-business-processes.webp 1000w,\n/static/ac3e0d194b3419bc2ced09c79a49ddc4/fd45d/automating-business-processes.webp 1500w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"Why Data Validation Matters to Businesses","slug":"why-data-validation-matters-to-businesses","excerpt":"Data validation means checking data for correctness and completeness. Data validation can be described as a series of tests and rules on the data to certify its quality and integrity.
\n","databaseId":1900,"LabAuthor":{"labAuthorName":"Jake Stevens"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/db7e54d4882a83bb00fc4d7f175e2349/f0719/data-validation.jpg","srcSet":"/static/db7e54d4882a83bb00fc4d7f175e2349/09c1a/data-validation.jpg 125w,\n/static/db7e54d4882a83bb00fc4d7f175e2349/84d81/data-validation.jpg 250w,\n/static/db7e54d4882a83bb00fc4d7f175e2349/f0719/data-validation.jpg 500w,\n/static/db7e54d4882a83bb00fc4d7f175e2349/faa31/data-validation.jpg 750w,\n/static/db7e54d4882a83bb00fc4d7f175e2349/724c8/data-validation.jpg 1000w,\n/static/db7e54d4882a83bb00fc4d7f175e2349/d79bd/data-validation.jpg 1500w","srcWebp":"/static/db7e54d4882a83bb00fc4d7f175e2349/4e6d4/data-validation.webp","srcSetWebp":"/static/db7e54d4882a83bb00fc4d7f175e2349/761af/data-validation.webp 125w,\n/static/db7e54d4882a83bb00fc4d7f175e2349/1d872/data-validation.webp 250w,\n/static/db7e54d4882a83bb00fc4d7f175e2349/4e6d4/data-validation.webp 500w,\n/static/db7e54d4882a83bb00fc4d7f175e2349/25cb1/data-validation.webp 750w,\n/static/db7e54d4882a83bb00fc4d7f175e2349/36ebb/data-validation.webp 1000w,\n/static/db7e54d4882a83bb00fc4d7f175e2349/fd45d/data-validation.webp 1500w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"Use First-Party Data to Inform Your Brand’s ESG Strategy","slug":"use-first-party-data-to-inform-your-brands-esg-strategy","excerpt":"Your environmental, social, and governance data is valuable – if you know how to use it.
\n","databaseId":1867,"LabAuthor":{"labAuthorName":"Tim Weinheimer"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/f2c3a9601d02a95ab5a0833442a2cefb/f0719/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.jpg","srcSet":"/static/f2c3a9601d02a95ab5a0833442a2cefb/09c1a/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.jpg 125w,\n/static/f2c3a9601d02a95ab5a0833442a2cefb/84d81/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.jpg 250w,\n/static/f2c3a9601d02a95ab5a0833442a2cefb/f0719/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.jpg 500w,\n/static/f2c3a9601d02a95ab5a0833442a2cefb/faa31/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.jpg 750w,\n/static/f2c3a9601d02a95ab5a0833442a2cefb/724c8/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.jpg 1000w,\n/static/f2c3a9601d02a95ab5a0833442a2cefb/d79bd/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.jpg 1500w","srcWebp":"/static/f2c3a9601d02a95ab5a0833442a2cefb/4e6d4/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.webp","srcSetWebp":"/static/f2c3a9601d02a95ab5a0833442a2cefb/761af/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.webp 125w,\n/static/f2c3a9601d02a95ab5a0833442a2cefb/1d872/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.webp 250w,\n/static/f2c3a9601d02a95ab5a0833442a2cefb/4e6d4/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.webp 500w,\n/static/f2c3a9601d02a95ab5a0833442a2cefb/25cb1/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.webp 750w,\n/static/f2c3a9601d02a95ab5a0833442a2cefb/36ebb/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.webp 1000w,\n/static/f2c3a9601d02a95ab5a0833442a2cefb/fd45d/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.webp 1500w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"The Data Analysis Process for Better Decision Making","slug":"the-data-analysis-process-for-better-decision-making","excerpt":"Making critical business decisions that affect an entire organization is both daunting and challenging. However, big decisions are easier to make when there are results and evidence to support your case.
\n","databaseId":1874,"LabAuthor":{"labAuthorName":"Jake Stevens"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/6b36b06871fc98d257353f473ca4e0e5/f0719/Data-Analysis-Process-for-Better-Decision-Making.jpg","srcSet":"/static/6b36b06871fc98d257353f473ca4e0e5/09c1a/Data-Analysis-Process-for-Better-Decision-Making.jpg 125w,\n/static/6b36b06871fc98d257353f473ca4e0e5/84d81/Data-Analysis-Process-for-Better-Decision-Making.jpg 250w,\n/static/6b36b06871fc98d257353f473ca4e0e5/f0719/Data-Analysis-Process-for-Better-Decision-Making.jpg 500w,\n/static/6b36b06871fc98d257353f473ca4e0e5/faa31/Data-Analysis-Process-for-Better-Decision-Making.jpg 750w,\n/static/6b36b06871fc98d257353f473ca4e0e5/724c8/Data-Analysis-Process-for-Better-Decision-Making.jpg 1000w,\n/static/6b36b06871fc98d257353f473ca4e0e5/d79bd/Data-Analysis-Process-for-Better-Decision-Making.jpg 1500w","srcWebp":"/static/6b36b06871fc98d257353f473ca4e0e5/4e6d4/Data-Analysis-Process-for-Better-Decision-Making.webp","srcSetWebp":"/static/6b36b06871fc98d257353f473ca4e0e5/761af/Data-Analysis-Process-for-Better-Decision-Making.webp 125w,\n/static/6b36b06871fc98d257353f473ca4e0e5/1d872/Data-Analysis-Process-for-Better-Decision-Making.webp 250w,\n/static/6b36b06871fc98d257353f473ca4e0e5/4e6d4/Data-Analysis-Process-for-Better-Decision-Making.webp 500w,\n/static/6b36b06871fc98d257353f473ca4e0e5/25cb1/Data-Analysis-Process-for-Better-Decision-Making.webp 750w,\n/static/6b36b06871fc98d257353f473ca4e0e5/36ebb/Data-Analysis-Process-for-Better-Decision-Making.webp 1000w,\n/static/6b36b06871fc98d257353f473ca4e0e5/fd45d/Data-Analysis-Process-for-Better-Decision-Making.webp 1500w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"Fulfilling Our Vision to Help Clients Predict Their Customer’s Next Move","slug":"fulfilling-our-vision-to-help-clients-predict-their-customers-next-move","excerpt":"The field of predictive analytics has proven itself as one of the most valuable tools our clients can have at their disposal.
\n","databaseId":1827,"LabAuthor":{"labAuthorName":"Tim Weinheimer"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/db3568f78bcb8bf357cb43da79740960/f0719/Help-Clients-Predict-Their-Customers-Next-Move.jpg","srcSet":"/static/db3568f78bcb8bf357cb43da79740960/09c1a/Help-Clients-Predict-Their-Customers-Next-Move.jpg 125w,\n/static/db3568f78bcb8bf357cb43da79740960/84d81/Help-Clients-Predict-Their-Customers-Next-Move.jpg 250w,\n/static/db3568f78bcb8bf357cb43da79740960/f0719/Help-Clients-Predict-Their-Customers-Next-Move.jpg 500w,\n/static/db3568f78bcb8bf357cb43da79740960/faa31/Help-Clients-Predict-Their-Customers-Next-Move.jpg 750w,\n/static/db3568f78bcb8bf357cb43da79740960/724c8/Help-Clients-Predict-Their-Customers-Next-Move.jpg 1000w,\n/static/db3568f78bcb8bf357cb43da79740960/d79bd/Help-Clients-Predict-Their-Customers-Next-Move.jpg 1500w","srcWebp":"/static/db3568f78bcb8bf357cb43da79740960/4e6d4/Help-Clients-Predict-Their-Customers-Next-Move.webp","srcSetWebp":"/static/db3568f78bcb8bf357cb43da79740960/761af/Help-Clients-Predict-Their-Customers-Next-Move.webp 125w,\n/static/db3568f78bcb8bf357cb43da79740960/1d872/Help-Clients-Predict-Their-Customers-Next-Move.webp 250w,\n/static/db3568f78bcb8bf357cb43da79740960/4e6d4/Help-Clients-Predict-Their-Customers-Next-Move.webp 500w,\n/static/db3568f78bcb8bf357cb43da79740960/25cb1/Help-Clients-Predict-Their-Customers-Next-Move.webp 750w,\n/static/db3568f78bcb8bf357cb43da79740960/36ebb/Help-Clients-Predict-Their-Customers-Next-Move.webp 1000w,\n/static/db3568f78bcb8bf357cb43da79740960/fd45d/Help-Clients-Predict-Their-Customers-Next-Move.webp 1500w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"Effective Data Storytelling Through Interactive Visualizations","slug":"effective-data-storytelling-through-interactive-visualizations","excerpt":"The total amount of data created and consumed worldwide is forecasted to increase rapidly over the next few years, from 59 zettabytes in 2020 to an estimated 149 zettabytes by 2024.
\n","databaseId":1823,"LabAuthor":{"labAuthorName":"Jake Stevens"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,/9j/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wgARCAANABQDASIAAhEBAxEB/8QAGQAAAgMBAAAAAAAAAAAAAAAAAAMBAgQF/8QAFQEBAQAAAAAAAAAAAAAAAAAAAgP/2gAMAwEAAhADEAAAAeRZTKyzkgf/xAAZEAACAwEAAAAAAAAAAAAAAAABAgMQEQD/2gAIAQEAAQUCjGmRStKc5jtf/8QAFREBAQAAAAAAAAAAAAAAAAAAEEH/2gAIAQMBAT8Bp//EABURAQEAAAAAAAAAAAAAAAAAABBB/9oACAECAQE/AYf/xAAWEAADAAAAAAAAAAAAAAAAAAAAIDH/2gAIAQEABj8CIv8A/8QAGhABAAIDAQAAAAAAAAAAAAAAAQARECExcf/aAAgBAQABPyHXhdF9qMbB44dWRO49n//aAAwDAQACAAMAAAAQpz//xAAWEQADAAAAAAAAAAAAAAAAAAABEBH/2gAIAQMBAT8QNT//xAAWEQADAAAAAAAAAAAAAAAAAAABECH/2gAIAQIBAT8QFT//xAAcEAEAAgIDAQAAAAAAAAAAAAABESEAMRBBYXH/2gAIAQEAAT8QVrARCnr0ZVqmLEn647wusOsIJ0EBOuD/2Q==","aspectRatio":1.5060240963855422,"src":"/static/02c8aa0322b3554e57037ca6f3fecf67/f0719/Effective-Data-Storytelling-Through-Interactive-Visualizations.jpg","srcSet":"/static/02c8aa0322b3554e57037ca6f3fecf67/09c1a/Effective-Data-Storytelling-Through-Interactive-Visualizations.jpg 125w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/84d81/Effective-Data-Storytelling-Through-Interactive-Visualizations.jpg 250w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/f0719/Effective-Data-Storytelling-Through-Interactive-Visualizations.jpg 500w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/faa31/Effective-Data-Storytelling-Through-Interactive-Visualizations.jpg 750w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/724c8/Effective-Data-Storytelling-Through-Interactive-Visualizations.jpg 1000w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/d79bd/Effective-Data-Storytelling-Through-Interactive-Visualizations.jpg 1500w","srcWebp":"/static/02c8aa0322b3554e57037ca6f3fecf67/4e6d4/Effective-Data-Storytelling-Through-Interactive-Visualizations.webp","srcSetWebp":"/static/02c8aa0322b3554e57037ca6f3fecf67/761af/Effective-Data-Storytelling-Through-Interactive-Visualizations.webp 125w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/1d872/Effective-Data-Storytelling-Through-Interactive-Visualizations.webp 250w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/4e6d4/Effective-Data-Storytelling-Through-Interactive-Visualizations.webp 500w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/25cb1/Effective-Data-Storytelling-Through-Interactive-Visualizations.webp 750w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/36ebb/Effective-Data-Storytelling-Through-Interactive-Visualizations.webp 1000w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/fd45d/Effective-Data-Storytelling-Through-Interactive-Visualizations.webp 1500w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"The Data-Driven Marketing Advantage: Leveraging Data to Gain Market Intelligence","slug":"the-data-driven-marketing-advantage-leveraging-data-to-gain-market-intelligence","excerpt":"Use market intelligence to uncover insights that inspire audiences to take action.
\n","databaseId":1819,"LabAuthor":{"labAuthorName":"Tim Weinheimer"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/27067d46a0aa15db91b36072a1a2c8ed/f0719/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.jpg","srcSet":"/static/27067d46a0aa15db91b36072a1a2c8ed/09c1a/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.jpg 125w,\n/static/27067d46a0aa15db91b36072a1a2c8ed/84d81/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.jpg 250w,\n/static/27067d46a0aa15db91b36072a1a2c8ed/f0719/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.jpg 500w,\n/static/27067d46a0aa15db91b36072a1a2c8ed/faa31/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.jpg 750w,\n/static/27067d46a0aa15db91b36072a1a2c8ed/724c8/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.jpg 1000w,\n/static/27067d46a0aa15db91b36072a1a2c8ed/d79bd/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.jpg 1500w","srcWebp":"/static/27067d46a0aa15db91b36072a1a2c8ed/4e6d4/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.webp","srcSetWebp":"/static/27067d46a0aa15db91b36072a1a2c8ed/761af/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.webp 125w,\n/static/27067d46a0aa15db91b36072a1a2c8ed/1d872/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.webp 250w,\n/static/27067d46a0aa15db91b36072a1a2c8ed/4e6d4/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.webp 500w,\n/static/27067d46a0aa15db91b36072a1a2c8ed/25cb1/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.webp 750w,\n/static/27067d46a0aa15db91b36072a1a2c8ed/36ebb/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.webp 1000w,\n/static/27067d46a0aa15db91b36072a1a2c8ed/fd45d/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.webp 1500w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"Predicting the Future of ChatGPT","slug":"predicting-the-future-of-chatgpt","excerpt":"ChatGPT has become one of the top marketing buzzwords in 2023. This new conversational AI technology is revolutionizing the way we work and communicate. However, for many marketing and comms professionals, fear precludes its functions.
\n","databaseId":3117,"LabAuthor":{"labAuthorName":"Michael Griebe"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.644736842105263,"src":"/static/ec6f67e077f5273fe9f3ceb4183c4e0b/f0719/shutterstock_2248618607-1-scaled.jpg","srcSet":"/static/ec6f67e077f5273fe9f3ceb4183c4e0b/09c1a/shutterstock_2248618607-1-scaled.jpg 125w,\n/static/ec6f67e077f5273fe9f3ceb4183c4e0b/84d81/shutterstock_2248618607-1-scaled.jpg 250w,\n/static/ec6f67e077f5273fe9f3ceb4183c4e0b/f0719/shutterstock_2248618607-1-scaled.jpg 500w,\n/static/ec6f67e077f5273fe9f3ceb4183c4e0b/faa31/shutterstock_2248618607-1-scaled.jpg 750w,\n/static/ec6f67e077f5273fe9f3ceb4183c4e0b/724c8/shutterstock_2248618607-1-scaled.jpg 1000w,\n/static/ec6f67e077f5273fe9f3ceb4183c4e0b/2e889/shutterstock_2248618607-1-scaled.jpg 2560w","srcWebp":"/static/ec6f67e077f5273fe9f3ceb4183c4e0b/4e6d4/shutterstock_2248618607-1-scaled.webp","srcSetWebp":"/static/ec6f67e077f5273fe9f3ceb4183c4e0b/761af/shutterstock_2248618607-1-scaled.webp 125w,\n/static/ec6f67e077f5273fe9f3ceb4183c4e0b/1d872/shutterstock_2248618607-1-scaled.webp 250w,\n/static/ec6f67e077f5273fe9f3ceb4183c4e0b/4e6d4/shutterstock_2248618607-1-scaled.webp 500w,\n/static/ec6f67e077f5273fe9f3ceb4183c4e0b/25cb1/shutterstock_2248618607-1-scaled.webp 750w,\n/static/ec6f67e077f5273fe9f3ceb4183c4e0b/36ebb/shutterstock_2248618607-1-scaled.webp 1000w,\n/static/ec6f67e077f5273fe9f3ceb4183c4e0b/22dcf/shutterstock_2248618607-1-scaled.webp 2560w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"Labor Relations, Free Speech, and Three Options","slug":"labor-relations-free-speech-and-three-options","excerpt":"True to Hahn’s “predictive” orientation, I’m sensing that the National Labor Relations Board has created future brand reputation challenges for lots of employers.
\n","databaseId":3112,"LabAuthor":{"labAuthorName":"Jeff Hahn"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.524390243902439,"src":"/static/8a126569f99e778450747bbc2ee67187/f0719/shutterstock_2216015587-2-scaled.jpg","srcSet":"/static/8a126569f99e778450747bbc2ee67187/09c1a/shutterstock_2216015587-2-scaled.jpg 125w,\n/static/8a126569f99e778450747bbc2ee67187/84d81/shutterstock_2216015587-2-scaled.jpg 250w,\n/static/8a126569f99e778450747bbc2ee67187/f0719/shutterstock_2216015587-2-scaled.jpg 500w,\n/static/8a126569f99e778450747bbc2ee67187/faa31/shutterstock_2216015587-2-scaled.jpg 750w,\n/static/8a126569f99e778450747bbc2ee67187/724c8/shutterstock_2216015587-2-scaled.jpg 1000w,\n/static/8a126569f99e778450747bbc2ee67187/2e889/shutterstock_2216015587-2-scaled.jpg 2560w","srcWebp":"/static/8a126569f99e778450747bbc2ee67187/4e6d4/shutterstock_2216015587-2-scaled.webp","srcSetWebp":"/static/8a126569f99e778450747bbc2ee67187/761af/shutterstock_2216015587-2-scaled.webp 125w,\n/static/8a126569f99e778450747bbc2ee67187/1d872/shutterstock_2216015587-2-scaled.webp 250w,\n/static/8a126569f99e778450747bbc2ee67187/4e6d4/shutterstock_2216015587-2-scaled.webp 500w,\n/static/8a126569f99e778450747bbc2ee67187/25cb1/shutterstock_2216015587-2-scaled.webp 750w,\n/static/8a126569f99e778450747bbc2ee67187/36ebb/shutterstock_2216015587-2-scaled.webp 1000w,\n/static/8a126569f99e778450747bbc2ee67187/22dcf/shutterstock_2216015587-2-scaled.webp 2560w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"New Trends Reshaping QSR","slug":"new-trends-reshaping-qsr","excerpt":"Drive-thru isn’t the only innovation happening in QSR. Behind the scenes, smarter, more connected thinking is optimizing restaurant performance.
\n","databaseId":3107,"LabAuthor":{"labAuthorName":"Meredith Vachon"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/a62fb57a57297d308c59900f3c7fc8a8/f0719/shutterstock_1269168871-1-scaled.jpg","srcSet":"/static/a62fb57a57297d308c59900f3c7fc8a8/09c1a/shutterstock_1269168871-1-scaled.jpg 125w,\n/static/a62fb57a57297d308c59900f3c7fc8a8/84d81/shutterstock_1269168871-1-scaled.jpg 250w,\n/static/a62fb57a57297d308c59900f3c7fc8a8/f0719/shutterstock_1269168871-1-scaled.jpg 500w,\n/static/a62fb57a57297d308c59900f3c7fc8a8/faa31/shutterstock_1269168871-1-scaled.jpg 750w,\n/static/a62fb57a57297d308c59900f3c7fc8a8/724c8/shutterstock_1269168871-1-scaled.jpg 1000w,\n/static/a62fb57a57297d308c59900f3c7fc8a8/2e889/shutterstock_1269168871-1-scaled.jpg 2560w","srcWebp":"/static/a62fb57a57297d308c59900f3c7fc8a8/4e6d4/shutterstock_1269168871-1-scaled.webp","srcSetWebp":"/static/a62fb57a57297d308c59900f3c7fc8a8/761af/shutterstock_1269168871-1-scaled.webp 125w,\n/static/a62fb57a57297d308c59900f3c7fc8a8/1d872/shutterstock_1269168871-1-scaled.webp 250w,\n/static/a62fb57a57297d308c59900f3c7fc8a8/4e6d4/shutterstock_1269168871-1-scaled.webp 500w,\n/static/a62fb57a57297d308c59900f3c7fc8a8/25cb1/shutterstock_1269168871-1-scaled.webp 750w,\n/static/a62fb57a57297d308c59900f3c7fc8a8/36ebb/shutterstock_1269168871-1-scaled.webp 1000w,\n/static/a62fb57a57297d308c59900f3c7fc8a8/22dcf/shutterstock_1269168871-1-scaled.webp 2560w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"Why Hahn is Committed to Achieving SOC 2 Compliance","slug":"why-hahn-is-committed-to-achieving-soc-2-compliance","excerpt":"When we set out on our mission in 2020 to become a leading predictive marketing communications firm, we knew we needed greater access to client data and an expert data team to manage, analyze and offer our clients an entirely new level of truly data-powered communications.
\n","databaseId":3193,"LabAuthor":{"labAuthorName":"Tim Weinheimer"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5432098765432098,"src":"/static/b1c239f4a14c9199933cdd5e3722f9ae/53f65/Shutterstock_1971913538-1-1.png","srcSet":"/static/b1c239f4a14c9199933cdd5e3722f9ae/a90ce/Shutterstock_1971913538-1-1.png 125w,\n/static/b1c239f4a14c9199933cdd5e3722f9ae/002c1/Shutterstock_1971913538-1-1.png 250w,\n/static/b1c239f4a14c9199933cdd5e3722f9ae/53f65/Shutterstock_1971913538-1-1.png 500w,\n/static/b1c239f4a14c9199933cdd5e3722f9ae/f26e3/Shutterstock_1971913538-1-1.png 750w,\n/static/b1c239f4a14c9199933cdd5e3722f9ae/5d2c5/Shutterstock_1971913538-1-1.png 1000w,\n/static/b1c239f4a14c9199933cdd5e3722f9ae/76cb9/Shutterstock_1971913538-1-1.png 3313w","srcWebp":"/static/b1c239f4a14c9199933cdd5e3722f9ae/4e6d4/Shutterstock_1971913538-1-1.webp","srcSetWebp":"/static/b1c239f4a14c9199933cdd5e3722f9ae/761af/Shutterstock_1971913538-1-1.webp 125w,\n/static/b1c239f4a14c9199933cdd5e3722f9ae/1d872/Shutterstock_1971913538-1-1.webp 250w,\n/static/b1c239f4a14c9199933cdd5e3722f9ae/4e6d4/Shutterstock_1971913538-1-1.webp 500w,\n/static/b1c239f4a14c9199933cdd5e3722f9ae/25cb1/Shutterstock_1971913538-1-1.webp 750w,\n/static/b1c239f4a14c9199933cdd5e3722f9ae/36ebb/Shutterstock_1971913538-1-1.webp 1000w,\n/static/b1c239f4a14c9199933cdd5e3722f9ae/76979/Shutterstock_1971913538-1-1.webp 3313w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}}]},"labPost":{"id":"cG9zdDoyODI0","content":null,"title":"The Unanchored Era","slug":"the-unanchored-era","databaseId":2824,"LabAuthor":{"labAuthorName":"Jeff Hahn"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,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"},"images":{"fallback":{"src":"/static/51fb0ed5598fa85ed4b83f02b503fdae/7284f/unanchored-era.jpg","srcSet":"/static/51fb0ed5598fa85ed4b83f02b503fdae/2d550/unanchored-era.jpg 188w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/e4b93/unanchored-era.jpg 375w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/7284f/unanchored-era.jpg 750w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/3564b/unanchored-era.jpg 1500w","sizes":"(min-width: 750px) 750px, 100vw"},"sources":[{"srcSet":"/static/51fb0ed5598fa85ed4b83f02b503fdae/e71dd/unanchored-era.avif 188w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/967ca/unanchored-era.avif 375w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/b0356/unanchored-era.avif 750w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/c2329/unanchored-era.avif 1500w","type":"image/avif","sizes":"(min-width: 750px) 750px, 100vw"},{"srcSet":"/static/51fb0ed5598fa85ed4b83f02b503fdae/99097/unanchored-era.webp 188w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/7dad0/unanchored-era.webp 375w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/57584/unanchored-era.webp 750w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/2b8d7/unanchored-era.webp 1500w","type":"image/webp","sizes":"(min-width: 750px) 750px, 100vw"}]},"width":750,"height":500}}}}},"SEOmeta":{"metaTitle":"The Unanchored Era","metaDescription":"What is the orienting theory our agency uses to guide clients? It turns out, it’s actually centered on leveraging everything that’s disorienting. I tell clients we are living in an “Unanchored Era.” It is a time in which assumptions are being upended. The things we used to depend on as a given, can no longer be taken for granted.","metaKeywords":"The Unanchored Era, Jeff Hahn","ogTitle":"The Unanchored Era","ogDescription":"What is the orienting theory our agency uses to guide clients? It turns out, it’s actually centered on leveraging everything that’s disorienting. I tell clients we are living in an “Unanchored Era.” It is a time in which assumptions are being upended. The things we used to depend on as a given, can no longer be taken for granted.","ogImage":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/51fb0ed5598fa85ed4b83f02b503fdae/d039f/unanchored-era.jpg","srcSet":"/static/51fb0ed5598fa85ed4b83f02b503fdae/8fb37/unanchored-era.jpg 330w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/105fa/unanchored-era.jpg 660w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/d039f/unanchored-era.jpg 1320w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/d79bd/unanchored-era.jpg 1500w","srcWebp":"/static/51fb0ed5598fa85ed4b83f02b503fdae/97392/unanchored-era.webp","srcSetWebp":"/static/51fb0ed5598fa85ed4b83f02b503fdae/483e9/unanchored-era.webp 330w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/2194e/unanchored-era.webp 660w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/97392/unanchored-era.webp 1320w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/fd45d/unanchored-era.webp 1500w","sizes":"(max-width: 1320px) 100vw, 1320px"}}}},"twitterTitle":"The Unanchored Era","twitterDescription":"What is the orienting theory our agency uses to guide clients? It turns out, it’s actually centered on leveraging everything that’s disorienting. I tell clients we are living in an “Unanchored Era.” It is a time in which assumptions are being upended. The things we used to depend on as a given, can no longer be taken for granted.","twitterImage":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/51fb0ed5598fa85ed4b83f02b503fdae/d039f/unanchored-era.jpg","srcSet":"/static/51fb0ed5598fa85ed4b83f02b503fdae/8fb37/unanchored-era.jpg 330w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/105fa/unanchored-era.jpg 660w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/d039f/unanchored-era.jpg 1320w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/d79bd/unanchored-era.jpg 1500w","srcWebp":"/static/51fb0ed5598fa85ed4b83f02b503fdae/97392/unanchored-era.webp","srcSetWebp":"/static/51fb0ed5598fa85ed4b83f02b503fdae/483e9/unanchored-era.webp 330w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/2194e/unanchored-era.webp 660w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/97392/unanchored-era.webp 1320w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/fd45d/unanchored-era.webp 1500w","sizes":"(max-width: 1320px) 100vw, 1320px"}}}}},"LabPostBuilder":{"lpPageBuilder":[{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentWithAccentLetter","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentWithAccentLetter","lpOneContent":"What is the orienting theory our agency uses to guide clients? It turns out, it’s actually centered on leveraging everything that’s disorienting. I tell clients we are living in an “Unanchored Era.” It is a time in which assumptions are being upended. The things we used to depend on as a given, can no longer be taken for granted.
\n"},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"After nearly 50 years, for example, women in the U.S. assumed access to abortion was a healthcare right. The Supreme Court said it is not. Another example: For 234 years, the peaceful transfer of governmental power was an assumed dignity enshrined in the constitution. January 6, 2021, blew that notion to pieces.
\nIn a way, Mark Twain gave us a warning about making assumptions when he said, “I was educated once – it took me years to get over it.” His point for us today is that we need to learn, unlearn, and relearn continuously because very little is certain or stable or enduring.
\n"},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"Think about how destabilized the pandemic has made us feel. The same sensation grips us whenever we’re reading about the kinkiness of the global supply chain, climate change, and even crypto currency. The existence of crypto currency itself is a signal from one corner of the world, that confidence in our banking system is teetering. We’re feeling squeezed by tightening monetary policy. Our trust in the media is low. Our trust in politicians is lower. Even what were the most trusted institutions for generations –– universities and churches –– are in question.
\nThe bad news is all around us. The only good news is that we’ve been here before. The 1970s, it turns out, is a useful mirror for the 2020s. Just a few comparisons make the point:
\nWhat is a brand manager to do in the midst of all this? The magnitude of ambiguity brands experience today can be gauged by the depth of the questions they’re asking us –– and they sound like this: What is happening in the mind of the consumer? How should we concentrate our marketing spends for best effect? In this uncertain time, what steps can we take to burn down risk?
\nMy advice is to stop looking over the horizon for silver bullet solutions and someday promises. In the Unanchored Era, we’re adrift, metaphorically speaking, so it’s best to look for safe harbor in nearby ports.
\nHave you seen the movie, Apollo 13? My favorite line comes toward the end of the film when Jim Lovell, played by Tom Hanks, steps in to settle a dispute by saying, “…there’s 1,000 things that have to happen in order, we are on number 8. You’re talking about number 692.” Lovell’s notion is key to answering the questions above. If we take them one at a time, in the right sequence, the questions that spawn mysteries without any clues, are solvable puzzles.
\n"},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"It helps to start with history. Patterns and trends do seem to have a way of repeating themselves so can be instructive. Today, however, sophisticated analytics as well as predictive models and visualizations used in smart combinations, are the essential tools we need to tack successfully into the future. Data is the chronometer. Insights are the compass.
\nYes, time-warping back into the 1970s is a challenge but here’s really great news: Just as the 1980s was a decade of massive renewal, the 2030’s are not far off. To get ahead of the rush, I’m ordering Members Only jackets for our data science team.
\n"}]}}},"pageContext":{"id":"cG9zdDoyODI0","previousPostId":"cG9zdDoyODUw","nextPostId":"cG9zdDoyNjAw"}}, "staticQueryHashes": ["2651704696"]}