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Everything you need to know about finding accurate ROI.

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Our data-driven approach trades guesswork for insights tailored to your brand.

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What is the orienting theory our agency uses to guide clients? It turns out, it’s actually centered on leveraging everything that’s disorienting.

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How a 3D Approach Delivers a New ROI

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Smart communication strategies for the digital work environment.

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Communication is set to play an increasingly vital role in helping utility providers navigate an increasingly challenging market environment. Energy production alone won’t be enough to differentiate energy providers. Utility companies are going to have to show how emerging technologies give consumers better, more reliable service at lower costs.

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In today’s competitive business environment, data must be leveraged to produce a sustainable advantage. Using and understanding data has to go beyond your analytics department. A strong data-driven company culture starts at the top and permeates every department.

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Digital publishing and social networking innovations demand a faster, more immersive creative experience. Digital leaders are beginning to understand how visualization is key to making that experience possible.

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Daily tasks and processes are usually seen as something to not change or adjust. Falling into this complacency can cost companies time and effort that could be saved if processes were improved and updated.

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Data validation means checking data for correctness and completeness. Data validation can be described as a series of tests and rules on the data to certify its quality and integrity.

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Making critical business decisions that affect an entire organization is both daunting and challenging. However, big decisions are easier to make when there are results and evidence to support your case.

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The field of predictive analytics has proven itself as one of the most valuable tools our clients can have at their disposal.

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The total amount of data created and consumed worldwide is forecasted to increase rapidly over the next few years, from 59 zettabytes in 2020 to an estimated 149 zettabytes by 2024.

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Use market intelligence to uncover insights that inspire audiences to take action.

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ChatGPT has become one of the top marketing buzzwords in 2023. This new conversational AI technology is revolutionizing the way we work and communicate. However, for many marketing and comms professionals, fear precludes its functions.

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True to Hahn’s “predictive” orientation, I’m sensing that the National Labor Relations Board has created future brand reputation challenges for lots of employers.

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Drive-thru isn’t the only innovation happening in QSR. Behind the scenes, smarter, more connected thinking is optimizing restaurant performance.

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When we set out on our mission in 2020 to become a leading predictive marketing communications firm, we knew we needed greater access to client data and an expert data team to manage, analyze and offer our clients an entirely new level of truly data-powered communications.

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Your environmental, social, and governance data is valuable – if you know how to use it.

\n"},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"

Investors, marketers and business leaders are increasingly focusing on environmental, social, and governance (ESG) performance as part of corporate valuation and the development of long-range thought leadership campaigns. In today’s clean energy-focused world, organizations must operate sustainably and responsibly in order to justify the value they generate.

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ESG reporting provides stakeholders inside and outside of the company with a broader view of how the company works especially when it comes to clearly and transparently communicating these new corporate social responsibility guideposts set for their brand or business.. In particular, these reports help people understand the company’s stance on risks.

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These risks are significant. The COVID-19 pandemic has shown investors and executives that financial figures can’t be trusted to tell the whole story about how resilient a company truly is.

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Highly resilient organizations with clear ESG policies withstood the impact of pandemic restrictions and shutdowns far better than those without. Investors and consumers are now looking for signs of resiliency against other destabilizing factors, like climate change, shifting demographics, and disruptive technologies.

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ESG issues are now critical business issues. Organizations that plan on thriving in this environment need to draft responsible ESG policies and showcase their ability to follow through on the promises they make.

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Demonstrating ESG Leadership Unlocks Real Value

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Crafting and implementing ESG goals is not a piecemeal process. It can challenge the way a business works. It can demand leaders answer difficult questions, and it can lead to positive transformative change and elevated brand reputation.

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But ESG leadership is a value-generating asset unlike any other. Organizations that demonstrate ESG priorities can make a convincing argument for their resilience and sustainability. This can produce positive effects throughout every level of the company and its activities:

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For example, Hahn Public has put the first steps in place towards leveraging ESG priorities in the propane industry. Its environmental thought leadership campaign for the Propane Education & Research Council (PERC) uses first-party data to position renewable propane as a sustainable low carbon emission fuel source. Its argument is compelling because it relies on credible data curated from among the propane industry’s most reputable organizations.

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Escalent is taking research and communication even further, offering insights that go beyond environmental thought leadership and provide competitive intelligence into social and governance trends for the utilities industry. This content helps utility providers bridge the gap between how they think about issues like reliability and how their customers and stakeholders view those issues.

\n"},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"

Use First-Party Data to Inform, Deploy, and Showcase ESG Initiatives

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Leveraging ESG initiatives to generate sustainable value requires setting attainable goals and meeting them. The process companies use to set those goals are important, as failing to meet them can have disastrous consequences.

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You can’t simply copy ESG goals from one company to another. Every ESG priority must be the result of research, informed by data, and evaluated with professional scenario planning tools. This means identifying relevant metrics to measure, managing progress, and communicating it to employees and stakeholders.

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The first question business leaders must answer is what data they plan on using to inform the ESG goal-setting process. The best place to look for this data is in your organization itself. First-party data is the richest source of guidance for ESG goal setting because it’s already there, and it’s yours.

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Analyzing first-party data to generate insights that can lead to robust, attainable ESG goals. Companies that evaluate themselves using this data can make sure they announce goals that are progressive and ambitious without running the risk of failing to meet expectations.

\n"},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"

The Right ESG Data Ensures Clear Communication

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The first-party data you use to inform ESG goal-setting will influence the metrics you choose to communicate your progress to the public. The better your analysis and forecasting techniques are, the more accurately you can set achievable goals and communicate them effectively.

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This article is the first in a multi-part series we’ll tackle this year on how data can inform and shape a long-term ESG strategy.

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