Everything you need to know about finding accurate ROI.
\n","databaseId":2862,"LabAuthor":{"labAuthorName":"Michael Griebe"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/c65b9b705fb1f9bb62a5b9fa91cb408f/f0719/article02.jpg","srcSet":"/static/c65b9b705fb1f9bb62a5b9fa91cb408f/09c1a/article02.jpg 125w,\n/static/c65b9b705fb1f9bb62a5b9fa91cb408f/84d81/article02.jpg 250w,\n/static/c65b9b705fb1f9bb62a5b9fa91cb408f/f0719/article02.jpg 500w,\n/static/c65b9b705fb1f9bb62a5b9fa91cb408f/faa31/article02.jpg 750w,\n/static/c65b9b705fb1f9bb62a5b9fa91cb408f/724c8/article02.jpg 1000w,\n/static/c65b9b705fb1f9bb62a5b9fa91cb408f/d79bd/article02.jpg 1500w","srcWebp":"/static/c65b9b705fb1f9bb62a5b9fa91cb408f/4e6d4/article02.webp","srcSetWebp":"/static/c65b9b705fb1f9bb62a5b9fa91cb408f/761af/article02.webp 125w,\n/static/c65b9b705fb1f9bb62a5b9fa91cb408f/1d872/article02.webp 250w,\n/static/c65b9b705fb1f9bb62a5b9fa91cb408f/4e6d4/article02.webp 500w,\n/static/c65b9b705fb1f9bb62a5b9fa91cb408f/25cb1/article02.webp 750w,\n/static/c65b9b705fb1f9bb62a5b9fa91cb408f/36ebb/article02.webp 1000w,\n/static/c65b9b705fb1f9bb62a5b9fa91cb408f/fd45d/article02.webp 1500w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"Understand Your Earned Media Value Using HELM","slug":"understand-your-earned-media-value-using-helm","excerpt":"Our data-driven approach trades guesswork for insights tailored to your brand.
\n","databaseId":2850,"LabAuthor":{"labAuthorName":"Michael Griebe"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/a2bff2d6120b0bac974737b2e84152e8/f0719/article01.jpg","srcSet":"/static/a2bff2d6120b0bac974737b2e84152e8/09c1a/article01.jpg 125w,\n/static/a2bff2d6120b0bac974737b2e84152e8/84d81/article01.jpg 250w,\n/static/a2bff2d6120b0bac974737b2e84152e8/f0719/article01.jpg 500w,\n/static/a2bff2d6120b0bac974737b2e84152e8/faa31/article01.jpg 750w,\n/static/a2bff2d6120b0bac974737b2e84152e8/724c8/article01.jpg 1000w,\n/static/a2bff2d6120b0bac974737b2e84152e8/d79bd/article01.jpg 1500w","srcWebp":"/static/a2bff2d6120b0bac974737b2e84152e8/4e6d4/article01.webp","srcSetWebp":"/static/a2bff2d6120b0bac974737b2e84152e8/761af/article01.webp 125w,\n/static/a2bff2d6120b0bac974737b2e84152e8/1d872/article01.webp 250w,\n/static/a2bff2d6120b0bac974737b2e84152e8/4e6d4/article01.webp 500w,\n/static/a2bff2d6120b0bac974737b2e84152e8/25cb1/article01.webp 750w,\n/static/a2bff2d6120b0bac974737b2e84152e8/36ebb/article01.webp 1000w,\n/static/a2bff2d6120b0bac974737b2e84152e8/fd45d/article01.webp 1500w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"The Unanchored Era","slug":"the-unanchored-era","excerpt":"What is the orienting theory our agency uses to guide clients? It turns out, it’s actually centered on leveraging everything that’s disorienting.
\n","databaseId":2824,"LabAuthor":{"labAuthorName":"Jeff Hahn"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/51fb0ed5598fa85ed4b83f02b503fdae/f0719/unanchored-era.jpg","srcSet":"/static/51fb0ed5598fa85ed4b83f02b503fdae/09c1a/unanchored-era.jpg 125w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/84d81/unanchored-era.jpg 250w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/f0719/unanchored-era.jpg 500w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/faa31/unanchored-era.jpg 750w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/724c8/unanchored-era.jpg 1000w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/d79bd/unanchored-era.jpg 1500w","srcWebp":"/static/51fb0ed5598fa85ed4b83f02b503fdae/4e6d4/unanchored-era.webp","srcSetWebp":"/static/51fb0ed5598fa85ed4b83f02b503fdae/761af/unanchored-era.webp 125w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/1d872/unanchored-era.webp 250w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/4e6d4/unanchored-era.webp 500w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/25cb1/unanchored-era.webp 750w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/36ebb/unanchored-era.webp 1000w,\n/static/51fb0ed5598fa85ed4b83f02b503fdae/fd45d/unanchored-era.webp 1500w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"What is Predictive Marketing Communications?","slug":"what-is-predictive-marketing-communications","excerpt":"How a 3D Approach Delivers a New ROI
\n","databaseId":2600,"LabAuthor":{"labAuthorName":"Tim Weinheimer"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/de4a50b5a8b7830b74d32c76c932e321/f0719/New-Project.jpg","srcSet":"/static/de4a50b5a8b7830b74d32c76c932e321/09c1a/New-Project.jpg 125w,\n/static/de4a50b5a8b7830b74d32c76c932e321/84d81/New-Project.jpg 250w,\n/static/de4a50b5a8b7830b74d32c76c932e321/f0719/New-Project.jpg 500w,\n/static/de4a50b5a8b7830b74d32c76c932e321/faa31/New-Project.jpg 750w,\n/static/de4a50b5a8b7830b74d32c76c932e321/724c8/New-Project.jpg 1000w,\n/static/de4a50b5a8b7830b74d32c76c932e321/d79bd/New-Project.jpg 1500w","srcWebp":"/static/de4a50b5a8b7830b74d32c76c932e321/4e6d4/New-Project.webp","srcSetWebp":"/static/de4a50b5a8b7830b74d32c76c932e321/761af/New-Project.webp 125w,\n/static/de4a50b5a8b7830b74d32c76c932e321/1d872/New-Project.webp 250w,\n/static/de4a50b5a8b7830b74d32c76c932e321/4e6d4/New-Project.webp 500w,\n/static/de4a50b5a8b7830b74d32c76c932e321/25cb1/New-Project.webp 750w,\n/static/de4a50b5a8b7830b74d32c76c932e321/36ebb/New-Project.webp 1000w,\n/static/de4a50b5a8b7830b74d32c76c932e321/fd45d/New-Project.webp 1500w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"Three Ways Your Supply Chain Can Survive in the Post-COVID Landscape","slug":"three-ways-your-supply-chain-can-survive-in-the-post-covid-landscape","excerpt":"Smart communication strategies for the digital work environment.
\n","databaseId":2590,"LabAuthor":{"labAuthorName":"Tim Weinheimer"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/42abe28d880d85a53b850d98f2bdd3d3/f0719/semis-street.jpg","srcSet":"/static/42abe28d880d85a53b850d98f2bdd3d3/09c1a/semis-street.jpg 125w,\n/static/42abe28d880d85a53b850d98f2bdd3d3/84d81/semis-street.jpg 250w,\n/static/42abe28d880d85a53b850d98f2bdd3d3/f0719/semis-street.jpg 500w,\n/static/42abe28d880d85a53b850d98f2bdd3d3/faa31/semis-street.jpg 750w,\n/static/42abe28d880d85a53b850d98f2bdd3d3/724c8/semis-street.jpg 1000w,\n/static/42abe28d880d85a53b850d98f2bdd3d3/a66ad/semis-street.jpg 2000w","srcWebp":"/static/42abe28d880d85a53b850d98f2bdd3d3/4e6d4/semis-street.webp","srcSetWebp":"/static/42abe28d880d85a53b850d98f2bdd3d3/761af/semis-street.webp 125w,\n/static/42abe28d880d85a53b850d98f2bdd3d3/1d872/semis-street.webp 250w,\n/static/42abe28d880d85a53b850d98f2bdd3d3/4e6d4/semis-street.webp 500w,\n/static/42abe28d880d85a53b850d98f2bdd3d3/25cb1/semis-street.webp 750w,\n/static/42abe28d880d85a53b850d98f2bdd3d3/36ebb/semis-street.webp 1000w,\n/static/42abe28d880d85a53b850d98f2bdd3d3/6e77b/semis-street.webp 2000w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"10 New Ways Energy and Utility Providers Will Use Predictive Data in 2022","slug":"10-new-ways-energy-and-utility-providers-will-use-predictive-data-in-2022","excerpt":"Communication is set to play an increasingly vital role in helping utility providers navigate an increasingly challenging market environment. Energy production alone won’t be enough to differentiate energy providers. Utility companies are going to have to show how emerging technologies give consumers better, more reliable service at lower costs.
\n","databaseId":2301,"LabAuthor":{"labAuthorName":"Tim Weinheimer"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,/9j/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wgARCAAOABQDASIAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAABAAD/8QAFQEBAQAAAAAAAAAAAAAAAAAAAgT/2gAMAwEAAhADEAAAAS7CVbHTJD//xAAYEAEBAQEBAAAAAAAAAAAAAAABAAIRA//aAAgBAQABBQIYzci89uY43//EABcRAQADAAAAAAAAAAAAAAAAAAABAhL/2gAIAQMBAT8BmrL/xAAXEQEAAwAAAAAAAAAAAAAAAAAAAQIS/9oACAECAQE/AYs0/8QAFhABAQEAAAAAAAAAAAAAAAAAEQAg/9oACAEBAAY/Aspf/8QAGRAAAwEBAQAAAAAAAAAAAAAAAAERITGR/9oACAEBAAE/IVPuFGMtBpnhCH//2gAMAwEAAgADAAAAEFvf/8QAFxEBAQEBAAAAAAAAAAAAAAAAAQARUf/aAAgBAwEBPxAx0tdv/8QAFxEAAwEAAAAAAAAAAAAAAAAAAAERUf/aAAgBAgEBPxBrUJw//8QAHBABAQEAAwADAAAAAAAAAAAAAREAITFRQWHh/9oACAEBAAE/EDAIvfjRL06LOH7M8Psw/gg2in5ocC97/9k=","aspectRatio":1.4534883720930232,"src":"/static/53c1b448ec9e71653f3ab8696dff95c3/f0719/solar-and-wind.jpg","srcSet":"/static/53c1b448ec9e71653f3ab8696dff95c3/09c1a/solar-and-wind.jpg 125w,\n/static/53c1b448ec9e71653f3ab8696dff95c3/84d81/solar-and-wind.jpg 250w,\n/static/53c1b448ec9e71653f3ab8696dff95c3/f0719/solar-and-wind.jpg 500w,\n/static/53c1b448ec9e71653f3ab8696dff95c3/faa31/solar-and-wind.jpg 750w,\n/static/53c1b448ec9e71653f3ab8696dff95c3/724c8/solar-and-wind.jpg 1000w,\n/static/53c1b448ec9e71653f3ab8696dff95c3/a66ad/solar-and-wind.jpg 2000w","srcWebp":"/static/53c1b448ec9e71653f3ab8696dff95c3/4e6d4/solar-and-wind.webp","srcSetWebp":"/static/53c1b448ec9e71653f3ab8696dff95c3/761af/solar-and-wind.webp 125w,\n/static/53c1b448ec9e71653f3ab8696dff95c3/1d872/solar-and-wind.webp 250w,\n/static/53c1b448ec9e71653f3ab8696dff95c3/4e6d4/solar-and-wind.webp 500w,\n/static/53c1b448ec9e71653f3ab8696dff95c3/25cb1/solar-and-wind.webp 750w,\n/static/53c1b448ec9e71653f3ab8696dff95c3/36ebb/solar-and-wind.webp 1000w,\n/static/53c1b448ec9e71653f3ab8696dff95c3/6e77b/solar-and-wind.webp 2000w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"Fostering a Data-Driven Company Culture","slug":"fostering-a-data-driven-company-culture","excerpt":"In today’s competitive business environment, data must be leveraged to produce a sustainable advantage. Using and understanding data has to go beyond your analytics department. A strong data-driven company culture starts at the top and permeates every department.
\n","databaseId":2297,"LabAuthor":{"labAuthorName":"Jake Stevens"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.644736842105263,"src":"/static/df96b99035a43bc9078f8e4e1dff46cc/f0719/technology-g7af61336b_1920.jpg","srcSet":"/static/df96b99035a43bc9078f8e4e1dff46cc/09c1a/technology-g7af61336b_1920.jpg 125w,\n/static/df96b99035a43bc9078f8e4e1dff46cc/84d81/technology-g7af61336b_1920.jpg 250w,\n/static/df96b99035a43bc9078f8e4e1dff46cc/f0719/technology-g7af61336b_1920.jpg 500w,\n/static/df96b99035a43bc9078f8e4e1dff46cc/faa31/technology-g7af61336b_1920.jpg 750w,\n/static/df96b99035a43bc9078f8e4e1dff46cc/724c8/technology-g7af61336b_1920.jpg 1000w,\n/static/df96b99035a43bc9078f8e4e1dff46cc/097fa/technology-g7af61336b_1920.jpg 1920w","srcWebp":"/static/df96b99035a43bc9078f8e4e1dff46cc/4e6d4/technology-g7af61336b_1920.webp","srcSetWebp":"/static/df96b99035a43bc9078f8e4e1dff46cc/761af/technology-g7af61336b_1920.webp 125w,\n/static/df96b99035a43bc9078f8e4e1dff46cc/1d872/technology-g7af61336b_1920.webp 250w,\n/static/df96b99035a43bc9078f8e4e1dff46cc/4e6d4/technology-g7af61336b_1920.webp 500w,\n/static/df96b99035a43bc9078f8e4e1dff46cc/25cb1/technology-g7af61336b_1920.webp 750w,\n/static/df96b99035a43bc9078f8e4e1dff46cc/36ebb/technology-g7af61336b_1920.webp 1000w,\n/static/df96b99035a43bc9078f8e4e1dff46cc/30cf3/technology-g7af61336b_1920.webp 1920w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"How Automating Processes Saves Companies Time and Money","slug":"how-automating-processes-saves-companies-time-and-money","excerpt":"Daily tasks and processes are usually seen as something to not change or adjust. Falling into this complacency can cost companies time and effort that could be saved if processes were improved and updated.
\n","databaseId":1911,"LabAuthor":{"labAuthorName":"Jake Stevens"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/ac3e0d194b3419bc2ced09c79a49ddc4/f0719/automating-business-processes.jpg","srcSet":"/static/ac3e0d194b3419bc2ced09c79a49ddc4/09c1a/automating-business-processes.jpg 125w,\n/static/ac3e0d194b3419bc2ced09c79a49ddc4/84d81/automating-business-processes.jpg 250w,\n/static/ac3e0d194b3419bc2ced09c79a49ddc4/f0719/automating-business-processes.jpg 500w,\n/static/ac3e0d194b3419bc2ced09c79a49ddc4/faa31/automating-business-processes.jpg 750w,\n/static/ac3e0d194b3419bc2ced09c79a49ddc4/724c8/automating-business-processes.jpg 1000w,\n/static/ac3e0d194b3419bc2ced09c79a49ddc4/d79bd/automating-business-processes.jpg 1500w","srcWebp":"/static/ac3e0d194b3419bc2ced09c79a49ddc4/4e6d4/automating-business-processes.webp","srcSetWebp":"/static/ac3e0d194b3419bc2ced09c79a49ddc4/761af/automating-business-processes.webp 125w,\n/static/ac3e0d194b3419bc2ced09c79a49ddc4/1d872/automating-business-processes.webp 250w,\n/static/ac3e0d194b3419bc2ced09c79a49ddc4/4e6d4/automating-business-processes.webp 500w,\n/static/ac3e0d194b3419bc2ced09c79a49ddc4/25cb1/automating-business-processes.webp 750w,\n/static/ac3e0d194b3419bc2ced09c79a49ddc4/36ebb/automating-business-processes.webp 1000w,\n/static/ac3e0d194b3419bc2ced09c79a49ddc4/fd45d/automating-business-processes.webp 1500w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"Why Data Validation Matters to Businesses","slug":"why-data-validation-matters-to-businesses","excerpt":"Data validation means checking data for correctness and completeness. Data validation can be described as a series of tests and rules on the data to certify its quality and integrity.
\n","databaseId":1900,"LabAuthor":{"labAuthorName":"Jake Stevens"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/db7e54d4882a83bb00fc4d7f175e2349/f0719/data-validation.jpg","srcSet":"/static/db7e54d4882a83bb00fc4d7f175e2349/09c1a/data-validation.jpg 125w,\n/static/db7e54d4882a83bb00fc4d7f175e2349/84d81/data-validation.jpg 250w,\n/static/db7e54d4882a83bb00fc4d7f175e2349/f0719/data-validation.jpg 500w,\n/static/db7e54d4882a83bb00fc4d7f175e2349/faa31/data-validation.jpg 750w,\n/static/db7e54d4882a83bb00fc4d7f175e2349/724c8/data-validation.jpg 1000w,\n/static/db7e54d4882a83bb00fc4d7f175e2349/d79bd/data-validation.jpg 1500w","srcWebp":"/static/db7e54d4882a83bb00fc4d7f175e2349/4e6d4/data-validation.webp","srcSetWebp":"/static/db7e54d4882a83bb00fc4d7f175e2349/761af/data-validation.webp 125w,\n/static/db7e54d4882a83bb00fc4d7f175e2349/1d872/data-validation.webp 250w,\n/static/db7e54d4882a83bb00fc4d7f175e2349/4e6d4/data-validation.webp 500w,\n/static/db7e54d4882a83bb00fc4d7f175e2349/25cb1/data-validation.webp 750w,\n/static/db7e54d4882a83bb00fc4d7f175e2349/36ebb/data-validation.webp 1000w,\n/static/db7e54d4882a83bb00fc4d7f175e2349/fd45d/data-validation.webp 1500w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"Use First-Party Data to Inform Your Brand’s ESG Strategy","slug":"use-first-party-data-to-inform-your-brands-esg-strategy","excerpt":"Your environmental, social, and governance data is valuable – if you know how to use it.
\n","databaseId":1867,"LabAuthor":{"labAuthorName":"Tim Weinheimer"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/f2c3a9601d02a95ab5a0833442a2cefb/f0719/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.jpg","srcSet":"/static/f2c3a9601d02a95ab5a0833442a2cefb/09c1a/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.jpg 125w,\n/static/f2c3a9601d02a95ab5a0833442a2cefb/84d81/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.jpg 250w,\n/static/f2c3a9601d02a95ab5a0833442a2cefb/f0719/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.jpg 500w,\n/static/f2c3a9601d02a95ab5a0833442a2cefb/faa31/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.jpg 750w,\n/static/f2c3a9601d02a95ab5a0833442a2cefb/724c8/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.jpg 1000w,\n/static/f2c3a9601d02a95ab5a0833442a2cefb/d79bd/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.jpg 1500w","srcWebp":"/static/f2c3a9601d02a95ab5a0833442a2cefb/4e6d4/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.webp","srcSetWebp":"/static/f2c3a9601d02a95ab5a0833442a2cefb/761af/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.webp 125w,\n/static/f2c3a9601d02a95ab5a0833442a2cefb/1d872/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.webp 250w,\n/static/f2c3a9601d02a95ab5a0833442a2cefb/4e6d4/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.webp 500w,\n/static/f2c3a9601d02a95ab5a0833442a2cefb/25cb1/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.webp 750w,\n/static/f2c3a9601d02a95ab5a0833442a2cefb/36ebb/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.webp 1000w,\n/static/f2c3a9601d02a95ab5a0833442a2cefb/fd45d/Use-First-Party-Data-to-Inform-Your-Brands-ESG-Strategy-02.webp 1500w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"The Data Analysis Process for Better Decision Making","slug":"the-data-analysis-process-for-better-decision-making","excerpt":"Making critical business decisions that affect an entire organization is both daunting and challenging. However, big decisions are easier to make when there are results and evidence to support your case.
\n","databaseId":1874,"LabAuthor":{"labAuthorName":"Jake Stevens"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/6b36b06871fc98d257353f473ca4e0e5/f0719/Data-Analysis-Process-for-Better-Decision-Making.jpg","srcSet":"/static/6b36b06871fc98d257353f473ca4e0e5/09c1a/Data-Analysis-Process-for-Better-Decision-Making.jpg 125w,\n/static/6b36b06871fc98d257353f473ca4e0e5/84d81/Data-Analysis-Process-for-Better-Decision-Making.jpg 250w,\n/static/6b36b06871fc98d257353f473ca4e0e5/f0719/Data-Analysis-Process-for-Better-Decision-Making.jpg 500w,\n/static/6b36b06871fc98d257353f473ca4e0e5/faa31/Data-Analysis-Process-for-Better-Decision-Making.jpg 750w,\n/static/6b36b06871fc98d257353f473ca4e0e5/724c8/Data-Analysis-Process-for-Better-Decision-Making.jpg 1000w,\n/static/6b36b06871fc98d257353f473ca4e0e5/d79bd/Data-Analysis-Process-for-Better-Decision-Making.jpg 1500w","srcWebp":"/static/6b36b06871fc98d257353f473ca4e0e5/4e6d4/Data-Analysis-Process-for-Better-Decision-Making.webp","srcSetWebp":"/static/6b36b06871fc98d257353f473ca4e0e5/761af/Data-Analysis-Process-for-Better-Decision-Making.webp 125w,\n/static/6b36b06871fc98d257353f473ca4e0e5/1d872/Data-Analysis-Process-for-Better-Decision-Making.webp 250w,\n/static/6b36b06871fc98d257353f473ca4e0e5/4e6d4/Data-Analysis-Process-for-Better-Decision-Making.webp 500w,\n/static/6b36b06871fc98d257353f473ca4e0e5/25cb1/Data-Analysis-Process-for-Better-Decision-Making.webp 750w,\n/static/6b36b06871fc98d257353f473ca4e0e5/36ebb/Data-Analysis-Process-for-Better-Decision-Making.webp 1000w,\n/static/6b36b06871fc98d257353f473ca4e0e5/fd45d/Data-Analysis-Process-for-Better-Decision-Making.webp 1500w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"Fulfilling Our Vision to Help Clients Predict Their Customer’s Next Move","slug":"fulfilling-our-vision-to-help-clients-predict-their-customers-next-move","excerpt":"The field of predictive analytics has proven itself as one of the most valuable tools our clients can have at their disposal.
\n","databaseId":1827,"LabAuthor":{"labAuthorName":"Tim Weinheimer"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/db3568f78bcb8bf357cb43da79740960/f0719/Help-Clients-Predict-Their-Customers-Next-Move.jpg","srcSet":"/static/db3568f78bcb8bf357cb43da79740960/09c1a/Help-Clients-Predict-Their-Customers-Next-Move.jpg 125w,\n/static/db3568f78bcb8bf357cb43da79740960/84d81/Help-Clients-Predict-Their-Customers-Next-Move.jpg 250w,\n/static/db3568f78bcb8bf357cb43da79740960/f0719/Help-Clients-Predict-Their-Customers-Next-Move.jpg 500w,\n/static/db3568f78bcb8bf357cb43da79740960/faa31/Help-Clients-Predict-Their-Customers-Next-Move.jpg 750w,\n/static/db3568f78bcb8bf357cb43da79740960/724c8/Help-Clients-Predict-Their-Customers-Next-Move.jpg 1000w,\n/static/db3568f78bcb8bf357cb43da79740960/d79bd/Help-Clients-Predict-Their-Customers-Next-Move.jpg 1500w","srcWebp":"/static/db3568f78bcb8bf357cb43da79740960/4e6d4/Help-Clients-Predict-Their-Customers-Next-Move.webp","srcSetWebp":"/static/db3568f78bcb8bf357cb43da79740960/761af/Help-Clients-Predict-Their-Customers-Next-Move.webp 125w,\n/static/db3568f78bcb8bf357cb43da79740960/1d872/Help-Clients-Predict-Their-Customers-Next-Move.webp 250w,\n/static/db3568f78bcb8bf357cb43da79740960/4e6d4/Help-Clients-Predict-Their-Customers-Next-Move.webp 500w,\n/static/db3568f78bcb8bf357cb43da79740960/25cb1/Help-Clients-Predict-Their-Customers-Next-Move.webp 750w,\n/static/db3568f78bcb8bf357cb43da79740960/36ebb/Help-Clients-Predict-Their-Customers-Next-Move.webp 1000w,\n/static/db3568f78bcb8bf357cb43da79740960/fd45d/Help-Clients-Predict-Their-Customers-Next-Move.webp 1500w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"Effective Data Storytelling Through Interactive Visualizations","slug":"effective-data-storytelling-through-interactive-visualizations","excerpt":"The total amount of data created and consumed worldwide is forecasted to increase rapidly over the next few years, from 59 zettabytes in 2020 to an estimated 149 zettabytes by 2024.
\n","databaseId":1823,"LabAuthor":{"labAuthorName":"Jake Stevens"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/02c8aa0322b3554e57037ca6f3fecf67/f0719/Effective-Data-Storytelling-Through-Interactive-Visualizations.jpg","srcSet":"/static/02c8aa0322b3554e57037ca6f3fecf67/09c1a/Effective-Data-Storytelling-Through-Interactive-Visualizations.jpg 125w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/84d81/Effective-Data-Storytelling-Through-Interactive-Visualizations.jpg 250w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/f0719/Effective-Data-Storytelling-Through-Interactive-Visualizations.jpg 500w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/faa31/Effective-Data-Storytelling-Through-Interactive-Visualizations.jpg 750w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/724c8/Effective-Data-Storytelling-Through-Interactive-Visualizations.jpg 1000w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/d79bd/Effective-Data-Storytelling-Through-Interactive-Visualizations.jpg 1500w","srcWebp":"/static/02c8aa0322b3554e57037ca6f3fecf67/4e6d4/Effective-Data-Storytelling-Through-Interactive-Visualizations.webp","srcSetWebp":"/static/02c8aa0322b3554e57037ca6f3fecf67/761af/Effective-Data-Storytelling-Through-Interactive-Visualizations.webp 125w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/1d872/Effective-Data-Storytelling-Through-Interactive-Visualizations.webp 250w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/4e6d4/Effective-Data-Storytelling-Through-Interactive-Visualizations.webp 500w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/25cb1/Effective-Data-Storytelling-Through-Interactive-Visualizations.webp 750w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/36ebb/Effective-Data-Storytelling-Through-Interactive-Visualizations.webp 1000w,\n/static/02c8aa0322b3554e57037ca6f3fecf67/fd45d/Effective-Data-Storytelling-Through-Interactive-Visualizations.webp 1500w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"The Data-Driven Marketing Advantage: Leveraging Data to Gain Market Intelligence","slug":"the-data-driven-marketing-advantage-leveraging-data-to-gain-market-intelligence","excerpt":"Use market intelligence to uncover insights that inspire audiences to take action.
\n","databaseId":1819,"LabAuthor":{"labAuthorName":"Tim Weinheimer"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/27067d46a0aa15db91b36072a1a2c8ed/f0719/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.jpg","srcSet":"/static/27067d46a0aa15db91b36072a1a2c8ed/09c1a/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.jpg 125w,\n/static/27067d46a0aa15db91b36072a1a2c8ed/84d81/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.jpg 250w,\n/static/27067d46a0aa15db91b36072a1a2c8ed/f0719/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.jpg 500w,\n/static/27067d46a0aa15db91b36072a1a2c8ed/faa31/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.jpg 750w,\n/static/27067d46a0aa15db91b36072a1a2c8ed/724c8/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.jpg 1000w,\n/static/27067d46a0aa15db91b36072a1a2c8ed/d79bd/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.jpg 1500w","srcWebp":"/static/27067d46a0aa15db91b36072a1a2c8ed/4e6d4/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.webp","srcSetWebp":"/static/27067d46a0aa15db91b36072a1a2c8ed/761af/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.webp 125w,\n/static/27067d46a0aa15db91b36072a1a2c8ed/1d872/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.webp 250w,\n/static/27067d46a0aa15db91b36072a1a2c8ed/4e6d4/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.webp 500w,\n/static/27067d46a0aa15db91b36072a1a2c8ed/25cb1/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.webp 750w,\n/static/27067d46a0aa15db91b36072a1a2c8ed/36ebb/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.webp 1000w,\n/static/27067d46a0aa15db91b36072a1a2c8ed/fd45d/The-Data-Driven-Marketing-Advantage-Leveraging-Data-to-Gain-Market-Intelligence.webp 1500w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"Predicting the Future of ChatGPT","slug":"predicting-the-future-of-chatgpt","excerpt":"ChatGPT has become one of the top marketing buzzwords in 2023. This new conversational AI technology is revolutionizing the way we work and communicate. However, for many marketing and comms professionals, fear precludes its functions.
\n","databaseId":3117,"LabAuthor":{"labAuthorName":"Michael Griebe"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.644736842105263,"src":"/static/ec6f67e077f5273fe9f3ceb4183c4e0b/f0719/shutterstock_2248618607-1-scaled.jpg","srcSet":"/static/ec6f67e077f5273fe9f3ceb4183c4e0b/09c1a/shutterstock_2248618607-1-scaled.jpg 125w,\n/static/ec6f67e077f5273fe9f3ceb4183c4e0b/84d81/shutterstock_2248618607-1-scaled.jpg 250w,\n/static/ec6f67e077f5273fe9f3ceb4183c4e0b/f0719/shutterstock_2248618607-1-scaled.jpg 500w,\n/static/ec6f67e077f5273fe9f3ceb4183c4e0b/faa31/shutterstock_2248618607-1-scaled.jpg 750w,\n/static/ec6f67e077f5273fe9f3ceb4183c4e0b/724c8/shutterstock_2248618607-1-scaled.jpg 1000w,\n/static/ec6f67e077f5273fe9f3ceb4183c4e0b/2e889/shutterstock_2248618607-1-scaled.jpg 2560w","srcWebp":"/static/ec6f67e077f5273fe9f3ceb4183c4e0b/4e6d4/shutterstock_2248618607-1-scaled.webp","srcSetWebp":"/static/ec6f67e077f5273fe9f3ceb4183c4e0b/761af/shutterstock_2248618607-1-scaled.webp 125w,\n/static/ec6f67e077f5273fe9f3ceb4183c4e0b/1d872/shutterstock_2248618607-1-scaled.webp 250w,\n/static/ec6f67e077f5273fe9f3ceb4183c4e0b/4e6d4/shutterstock_2248618607-1-scaled.webp 500w,\n/static/ec6f67e077f5273fe9f3ceb4183c4e0b/25cb1/shutterstock_2248618607-1-scaled.webp 750w,\n/static/ec6f67e077f5273fe9f3ceb4183c4e0b/36ebb/shutterstock_2248618607-1-scaled.webp 1000w,\n/static/ec6f67e077f5273fe9f3ceb4183c4e0b/22dcf/shutterstock_2248618607-1-scaled.webp 2560w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"Labor Relations, Free Speech, and Three Options","slug":"labor-relations-free-speech-and-three-options","excerpt":"True to Hahn’s “predictive” orientation, I’m sensing that the National Labor Relations Board has created future brand reputation challenges for lots of employers.
\n","databaseId":3112,"LabAuthor":{"labAuthorName":"Jeff Hahn"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.524390243902439,"src":"/static/8a126569f99e778450747bbc2ee67187/f0719/shutterstock_2216015587-2-scaled.jpg","srcSet":"/static/8a126569f99e778450747bbc2ee67187/09c1a/shutterstock_2216015587-2-scaled.jpg 125w,\n/static/8a126569f99e778450747bbc2ee67187/84d81/shutterstock_2216015587-2-scaled.jpg 250w,\n/static/8a126569f99e778450747bbc2ee67187/f0719/shutterstock_2216015587-2-scaled.jpg 500w,\n/static/8a126569f99e778450747bbc2ee67187/faa31/shutterstock_2216015587-2-scaled.jpg 750w,\n/static/8a126569f99e778450747bbc2ee67187/724c8/shutterstock_2216015587-2-scaled.jpg 1000w,\n/static/8a126569f99e778450747bbc2ee67187/2e889/shutterstock_2216015587-2-scaled.jpg 2560w","srcWebp":"/static/8a126569f99e778450747bbc2ee67187/4e6d4/shutterstock_2216015587-2-scaled.webp","srcSetWebp":"/static/8a126569f99e778450747bbc2ee67187/761af/shutterstock_2216015587-2-scaled.webp 125w,\n/static/8a126569f99e778450747bbc2ee67187/1d872/shutterstock_2216015587-2-scaled.webp 250w,\n/static/8a126569f99e778450747bbc2ee67187/4e6d4/shutterstock_2216015587-2-scaled.webp 500w,\n/static/8a126569f99e778450747bbc2ee67187/25cb1/shutterstock_2216015587-2-scaled.webp 750w,\n/static/8a126569f99e778450747bbc2ee67187/36ebb/shutterstock_2216015587-2-scaled.webp 1000w,\n/static/8a126569f99e778450747bbc2ee67187/22dcf/shutterstock_2216015587-2-scaled.webp 2560w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"New Trends Reshaping QSR","slug":"new-trends-reshaping-qsr","excerpt":"Drive-thru isn’t the only innovation happening in QSR. Behind the scenes, smarter, more connected thinking is optimizing restaurant performance.
\n","databaseId":3107,"LabAuthor":{"labAuthorName":"Meredith Vachon"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5060240963855422,"src":"/static/a62fb57a57297d308c59900f3c7fc8a8/f0719/shutterstock_1269168871-1-scaled.jpg","srcSet":"/static/a62fb57a57297d308c59900f3c7fc8a8/09c1a/shutterstock_1269168871-1-scaled.jpg 125w,\n/static/a62fb57a57297d308c59900f3c7fc8a8/84d81/shutterstock_1269168871-1-scaled.jpg 250w,\n/static/a62fb57a57297d308c59900f3c7fc8a8/f0719/shutterstock_1269168871-1-scaled.jpg 500w,\n/static/a62fb57a57297d308c59900f3c7fc8a8/faa31/shutterstock_1269168871-1-scaled.jpg 750w,\n/static/a62fb57a57297d308c59900f3c7fc8a8/724c8/shutterstock_1269168871-1-scaled.jpg 1000w,\n/static/a62fb57a57297d308c59900f3c7fc8a8/2e889/shutterstock_1269168871-1-scaled.jpg 2560w","srcWebp":"/static/a62fb57a57297d308c59900f3c7fc8a8/4e6d4/shutterstock_1269168871-1-scaled.webp","srcSetWebp":"/static/a62fb57a57297d308c59900f3c7fc8a8/761af/shutterstock_1269168871-1-scaled.webp 125w,\n/static/a62fb57a57297d308c59900f3c7fc8a8/1d872/shutterstock_1269168871-1-scaled.webp 250w,\n/static/a62fb57a57297d308c59900f3c7fc8a8/4e6d4/shutterstock_1269168871-1-scaled.webp 500w,\n/static/a62fb57a57297d308c59900f3c7fc8a8/25cb1/shutterstock_1269168871-1-scaled.webp 750w,\n/static/a62fb57a57297d308c59900f3c7fc8a8/36ebb/shutterstock_1269168871-1-scaled.webp 1000w,\n/static/a62fb57a57297d308c59900f3c7fc8a8/22dcf/shutterstock_1269168871-1-scaled.webp 2560w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}},{"node":{"title":"Why Hahn is Committed to Achieving SOC 2 Compliance","slug":"why-hahn-is-committed-to-achieving-soc-2-compliance","excerpt":"When we set out on our mission in 2020 to become a leading predictive marketing communications firm, we knew we needed greater access to client data and an expert data team to manage, analyze and offer our clients an entirely new level of truly data-powered communications.
\n","databaseId":3193,"LabAuthor":{"labAuthorName":"Tim Weinheimer"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5432098765432098,"src":"/static/b1c239f4a14c9199933cdd5e3722f9ae/53f65/Shutterstock_1971913538-1-1.png","srcSet":"/static/b1c239f4a14c9199933cdd5e3722f9ae/a90ce/Shutterstock_1971913538-1-1.png 125w,\n/static/b1c239f4a14c9199933cdd5e3722f9ae/002c1/Shutterstock_1971913538-1-1.png 250w,\n/static/b1c239f4a14c9199933cdd5e3722f9ae/53f65/Shutterstock_1971913538-1-1.png 500w,\n/static/b1c239f4a14c9199933cdd5e3722f9ae/f26e3/Shutterstock_1971913538-1-1.png 750w,\n/static/b1c239f4a14c9199933cdd5e3722f9ae/5d2c5/Shutterstock_1971913538-1-1.png 1000w,\n/static/b1c239f4a14c9199933cdd5e3722f9ae/76cb9/Shutterstock_1971913538-1-1.png 3313w","srcWebp":"/static/b1c239f4a14c9199933cdd5e3722f9ae/4e6d4/Shutterstock_1971913538-1-1.webp","srcSetWebp":"/static/b1c239f4a14c9199933cdd5e3722f9ae/761af/Shutterstock_1971913538-1-1.webp 125w,\n/static/b1c239f4a14c9199933cdd5e3722f9ae/1d872/Shutterstock_1971913538-1-1.webp 250w,\n/static/b1c239f4a14c9199933cdd5e3722f9ae/4e6d4/Shutterstock_1971913538-1-1.webp 500w,\n/static/b1c239f4a14c9199933cdd5e3722f9ae/25cb1/Shutterstock_1971913538-1-1.webp 750w,\n/static/b1c239f4a14c9199933cdd5e3722f9ae/36ebb/Shutterstock_1971913538-1-1.webp 1000w,\n/static/b1c239f4a14c9199933cdd5e3722f9ae/76979/Shutterstock_1971913538-1-1.webp 3313w","sizes":"(max-width: 500px) 100vw, 500px"}}}}}}}]},"labPost":{"id":"cG9zdDoxOTIw","content":null,"title":"What It Takes to Create a Data Visualization Culture","slug":"what-it-takes-to-create-a-data-visualization-culture","databaseId":1920,"LabAuthor":{"labAuthorName":"Tim Weinheimer"},"featuredImage":{"node":{"localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,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"},"images":{"fallback":{"src":"/static/256573f0313cc774b92b2650fe988436/7284f/abstract-visualization-1.jpg","srcSet":"/static/256573f0313cc774b92b2650fe988436/2d550/abstract-visualization-1.jpg 188w,\n/static/256573f0313cc774b92b2650fe988436/e4b93/abstract-visualization-1.jpg 375w,\n/static/256573f0313cc774b92b2650fe988436/7284f/abstract-visualization-1.jpg 750w,\n/static/256573f0313cc774b92b2650fe988436/3564b/abstract-visualization-1.jpg 1500w","sizes":"(min-width: 750px) 750px, 100vw"},"sources":[{"srcSet":"/static/256573f0313cc774b92b2650fe988436/e71dd/abstract-visualization-1.avif 188w,\n/static/256573f0313cc774b92b2650fe988436/967ca/abstract-visualization-1.avif 375w,\n/static/256573f0313cc774b92b2650fe988436/b0356/abstract-visualization-1.avif 750w,\n/static/256573f0313cc774b92b2650fe988436/c2329/abstract-visualization-1.avif 1500w","type":"image/avif","sizes":"(min-width: 750px) 750px, 100vw"},{"srcSet":"/static/256573f0313cc774b92b2650fe988436/99097/abstract-visualization-1.webp 188w,\n/static/256573f0313cc774b92b2650fe988436/7dad0/abstract-visualization-1.webp 375w,\n/static/256573f0313cc774b92b2650fe988436/57584/abstract-visualization-1.webp 750w,\n/static/256573f0313cc774b92b2650fe988436/2b8d7/abstract-visualization-1.webp 1500w","type":"image/webp","sizes":"(min-width: 750px) 750px, 100vw"}]},"width":750,"height":500}}}}},"SEOmeta":{"metaTitle":"What It Takes to Create a Data Visualization Culture","metaDescription":"Digital publishing and social networking innovations demand a faster, more immersive creative experience. Digital leaders are beginning to understand how visualization is key to making that experience possible.","metaKeywords":"Hahn Agency, The Lab, Data","ogTitle":"What It Takes to Create a Data Visualization Culture","ogDescription":"Digital publishing and social networking innovations demand a faster, more immersive creative experience. Digital leaders are beginning to understand how visualization is key to making that experience possible.","ogImage":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/256573f0313cc774b92b2650fe988436/d039f/abstract-visualization-1.jpg","srcSet":"/static/256573f0313cc774b92b2650fe988436/8fb37/abstract-visualization-1.jpg 330w,\n/static/256573f0313cc774b92b2650fe988436/105fa/abstract-visualization-1.jpg 660w,\n/static/256573f0313cc774b92b2650fe988436/d039f/abstract-visualization-1.jpg 1320w,\n/static/256573f0313cc774b92b2650fe988436/d79bd/abstract-visualization-1.jpg 1500w","srcWebp":"/static/256573f0313cc774b92b2650fe988436/97392/abstract-visualization-1.webp","srcSetWebp":"/static/256573f0313cc774b92b2650fe988436/483e9/abstract-visualization-1.webp 330w,\n/static/256573f0313cc774b92b2650fe988436/2194e/abstract-visualization-1.webp 660w,\n/static/256573f0313cc774b92b2650fe988436/97392/abstract-visualization-1.webp 1320w,\n/static/256573f0313cc774b92b2650fe988436/fd45d/abstract-visualization-1.webp 1500w","sizes":"(max-width: 1320px) 100vw, 1320px"}}}},"twitterTitle":"What It Takes to Create a Data Visualization Culture","twitterDescription":"Digital publishing and social networking innovations demand a faster, more immersive creative experience. Digital leaders are beginning to understand how visualization is key to making that experience possible.","twitterImage":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/256573f0313cc774b92b2650fe988436/d039f/abstract-visualization-1.jpg","srcSet":"/static/256573f0313cc774b92b2650fe988436/8fb37/abstract-visualization-1.jpg 330w,\n/static/256573f0313cc774b92b2650fe988436/105fa/abstract-visualization-1.jpg 660w,\n/static/256573f0313cc774b92b2650fe988436/d039f/abstract-visualization-1.jpg 1320w,\n/static/256573f0313cc774b92b2650fe988436/d79bd/abstract-visualization-1.jpg 1500w","srcWebp":"/static/256573f0313cc774b92b2650fe988436/97392/abstract-visualization-1.webp","srcSetWebp":"/static/256573f0313cc774b92b2650fe988436/483e9/abstract-visualization-1.webp 330w,\n/static/256573f0313cc774b92b2650fe988436/2194e/abstract-visualization-1.webp 660w,\n/static/256573f0313cc774b92b2650fe988436/97392/abstract-visualization-1.webp 1320w,\n/static/256573f0313cc774b92b2650fe988436/fd45d/abstract-visualization-1.webp 1500w","sizes":"(max-width: 1320px) 100vw, 1320px"}}}}},"LabPostBuilder":{"lpPageBuilder":[{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"Data visualization culture has transformed from a niche discipline to an opportunity for disruptive growth.
\nDigital publishing and social networking innovations demand a faster, more immersive creative experience. Digital leaders are beginning to understand how visualization is key to making that experience possible.
\n"},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpImageBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpImageBlock","lpThreeImage":{"title":"abstract-visualization-1","localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,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"},"images":{"fallback":{"src":"/static/256573f0313cc774b92b2650fe988436/a4cf4/abstract-visualization-1.jpg","srcSet":"/static/256573f0313cc774b92b2650fe988436/4618e/abstract-visualization-1.jpg 293w,\n/static/256573f0313cc774b92b2650fe988436/1c86d/abstract-visualization-1.jpg 585w,\n/static/256573f0313cc774b92b2650fe988436/a4cf4/abstract-visualization-1.jpg 1170w","sizes":"(min-width: 1170px) 1170px, 100vw"},"sources":[{"srcSet":"/static/256573f0313cc774b92b2650fe988436/ebe85/abstract-visualization-1.avif 293w,\n/static/256573f0313cc774b92b2650fe988436/7465b/abstract-visualization-1.avif 585w,\n/static/256573f0313cc774b92b2650fe988436/d221b/abstract-visualization-1.avif 1170w","type":"image/avif","sizes":"(min-width: 1170px) 1170px, 100vw"},{"srcSet":"/static/256573f0313cc774b92b2650fe988436/4da3c/abstract-visualization-1.webp 293w,\n/static/256573f0313cc774b92b2650fe988436/1a0ef/abstract-visualization-1.webp 585w,\n/static/256573f0313cc774b92b2650fe988436/3b654/abstract-visualization-1.webp 1170w","type":"image/webp","sizes":"(min-width: 1170px) 1170px, 100vw"}]},"width":1170,"height":780}}}}},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"A new kind of data expert is driving this change. Data visualization practitioners are helping organizations redefine what it means to be “data-driven” by making critical information immediately useful to the people who need it most. In fact, the global data visualization market size is projected to reach USD 19.20 billion by 2027, exhibiting a CAGR of 10.2% in the forecast period. However, some organizations are better at utilizing highly visual data than others.
\n"},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"Visual content is easier to understand and processed much faster than text and numbers. James Haight of Blue Hill Research explains, “The brain operates with neural networks that allow us to predict patterns based on external stimuli at great speed. And once we learn a pattern, the brain is excellent at recognizing it again. What’s more is that one of the greatest inputs into our brain’s pattern recognizing process is, you guessed it, visual imagery. So, in this sense, data visualization tools play into our biological sweet spot. The human mind may not intuitively understand complex statistical models or things like ‘R squared’ values, but we are quite adept at picking out patterns from visual displays.
\n\n"},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"Human brains process visuals 60,000 times faster than they do text.
\nUniversity of Minnesota
The vast majority of decision-makers at data-driven organizations agree that visualization is of strategic importance. Many of these organizations will undergo a pilot project, incorporate human-centered design into a key report or another deliverable, and simply stop there.
\nWithout ongoing effort, the tremendous benefits of visualization culture never truly materialize. Leaders never quite gain the ability to spot and mitigate system-wide risks or optimize inefficient processes the way they expected.
\n"},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"Sustaining that effort requires more than top-down direction on data visualization initiatives. It requires a cultural shift that addresses the three major challenges of adopting a data visualization culture in an organization:
\nResource Constraints. Establishing streamlined processes for data visualization can require shifting resources from other projects. It may demand expertise that would otherwise go to immediate, high-impact projects in which leaders have a key stake.
\nCultural Resistance. Bridging design, communication, and data science are foreign to many people, and it takes time. Since data visualization initiatives involve a great deal of creativity, employees cannot treat them as a list of boxes to be checked. There needs to be buy-in from every level of the organization.
\nReproducibility. It’s easy to fall into the trap of completing a single data visualization project without reproducing those results over a longer timeline. If decision-makers and data professionals don’t see the results of their work, they won’t feel incentivized to keep innovating in the same direction.
\n"},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"Wharton School of Business study found that the use of data visualizations could shorten business meetings by 24%.
\nWharton School of Business
The demands of data visualization represent new territory for most teams. We rely on these key steps to make data visualization a central part of our clients’ culture.
\n"},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpImageBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpImageBlock","lpThreeImage":{"title":"data-visualization-1","localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,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"},"images":{"fallback":{"src":"/static/67b0018fc9a53bf00faebdd2091e93c3/a4cf4/data-visualization-1.jpg","srcSet":"/static/67b0018fc9a53bf00faebdd2091e93c3/4618e/data-visualization-1.jpg 293w,\n/static/67b0018fc9a53bf00faebdd2091e93c3/1c86d/data-visualization-1.jpg 585w,\n/static/67b0018fc9a53bf00faebdd2091e93c3/a4cf4/data-visualization-1.jpg 1170w","sizes":"(min-width: 1170px) 1170px, 100vw"},"sources":[{"srcSet":"/static/67b0018fc9a53bf00faebdd2091e93c3/ebe85/data-visualization-1.avif 293w,\n/static/67b0018fc9a53bf00faebdd2091e93c3/7465b/data-visualization-1.avif 585w,\n/static/67b0018fc9a53bf00faebdd2091e93c3/d221b/data-visualization-1.avif 1170w","type":"image/avif","sizes":"(min-width: 1170px) 1170px, 100vw"},{"srcSet":"/static/67b0018fc9a53bf00faebdd2091e93c3/4da3c/data-visualization-1.webp 293w,\n/static/67b0018fc9a53bf00faebdd2091e93c3/1a0ef/data-visualization-1.webp 585w,\n/static/67b0018fc9a53bf00faebdd2091e93c3/3b654/data-visualization-1.webp 1170w","type":"image/webp","sizes":"(min-width: 1170px) 1170px, 100vw"}]},"width":1170,"height":780}}}}},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"Building Trust-Based Relationships Between Teams
\nData visualization is a collaborative effort that requires participation from multiple departments. Identify key members of your sales, marketing, and analytics teams and engage them on projects in ways that help build a relationship of respect and trust. These insights might even come in the form of a data culture awareness and readiness stakeholder survey to gauge the current understanding, applications and usages of data inside of the organization.
Start Small and Develop Reference Points
\nThere’s nothing wrong with being ambitious, but multiple small projects on familiar topics will get you farther than a vast,, disruptive company-wide initiative. These small projects help everyone establish clear reference points that inform future projects, building reasonable expectations into the data visualization workflow.
Find Solutions to the Industry’s Core Pain Points
\nWhen bringing together disparate teams, it helps to keep everyone focused on common pain points they all intuitively understand. These are often big, industry-wide problems that employees and managers face every day. When data visualization addresses these issues, it immediately demonstrates its core value.
Step Into Design Thinking
\nThe key thought process behind data visualization is human-centered design. The point is not to create and share dozens of impressive-looking charts. It’s to use data to tell a story that includes all the information decision-makers need – and none of the information they don’t.
Obtain Senior Leadership Advocacy
\nHaving an internal data visualization champion is a significant predictor of successful cultural change. The more authoritative and influential that champion is, the better. Senior leadership advocacy is obviously an ideal case, but top-performers in any hierarchical ladder rung can also make excellent assets.
Use Internal Resistance to Build a Dialogue
\nEngaging data visualization champions is easy. Debating with naysayers is more challenging – and there will always be a few. The earlier you establish a dialogue with these people, the better you will be able to build a data visualization workflow that addresses their concerns instead of ignoring them.
Identify What a Great Data Visualization Culture Looks Like
\nDon’t give in to the temptation to start making major changes to data workflows before every stakeholder has had their say. It’s essential that everyone involved understands – and agrees on – what having a great data visualization culture means before major changes happen.
Organizations with a robust data visualization culture know how to tell compelling stories. These stories, backed by conclusive real-world data, form the backbone of those organizations’ interpersonal communications.
\nIt’s not technical knowledge that makes data science such a valuable asset but the ability to organize data in a way that resonates with audiences. Data visualization is a tool for creating true stories with unique, personalized insights. These stories pinpoint what matters most to stakeholders, using high-impact analysis to address their most pressing needs.
\nAt Hahn Agency, we’re making daily inroads to immerse our team of experts in using their imaginations to reimagine what data can do for our clients — starting with their culture first.
\n"}]}}},"pageContext":{"id":"cG9zdDoxOTIw","previousPostId":"cG9zdDoyMjk3","nextPostId":"cG9zdDoxOTEx"}}, "staticQueryHashes": ["2651704696"]}