Everything you need to know about finding accurate ROI.
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\n"},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"Marketing agencies are especially vulnerable to security risks due to the vast amounts of customer data they handle. But not only that, agencies are known for flexible, bring-your-own-device environments,remote worker policies and higher employee turnover, which has long plagued agencies. With turnover comes an often-overlooked threat – data theft. Too often, agencies are early adopters of technology, many of which are reliant on cloud services (Box, Dropbox, Office365, Slack, G-Suite, etc.); cloud apps can be highly vulnerable to cyberattacks.
\n"},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"Putting our own data access under the microscope, at Hahn, we handle client customer data, sales performance data, audience segmentation information, and have access to numerous martech logins, portals and other entry points where secure data lives – all of these forms of data are often sensitive and could be used to commit identity theft or other frauds. As such, it is essential marketing agencies demonstrate they have the necessary security controls in place to protect customer data. Furthermore, it is important for marketing agencies to be compliant with the SOC 2 framework in order to demonstrate their commitment to customer privacy. The framework requires organizations to have a comprehensive privacy program in place that outlines how customer data is used, stored and shared. This ensures customer data is handled in a secure and responsible manner, and customers are aware of how their data is being used.
\n"},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"Before diving headfirst into the complex world of SOC 2 assurance, we decided to lay a solid foundation by first pursuing the Silent Quadrant Cybersecurity Framework Certification. This comprehensive and practical approach to cybersecurity allowed us to evaluate our organization’s resilience by assessing seven key areas: visibility and control, vulnerability and remediation, backup and protection, incident response and training, third party management, digital acumen and cybersecurity culture.
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\n"},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"Taking this first step with Silent Quadrant has equipped us with the necessary insights and tools to tackle the challenges associated with achieving SOC 2 assurance. As we embark on this journey, we remain steadfast in our dedication to maintaining the highest standards of data security and privacy. Our proactive approach in prioritizing cybersecurity demonstrates our unwavering commitment to providing our clients with the best possible service and instilling confidence that their valuable data is in safe hands with us.
\n"},{"__typename":"WpLabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","fieldGroupName":"LabPost_Labpostbuilder_LpPageBuilder_LpContentBlock","lpTwoContent":"Finally, we believe SOC 2 compliant along with our current Silent Quadrant Cybersecurity Framework Certification are powerful differentiators for us as a predictive marketing communications agency. Being SOC 2 compliant will help us build even greater client trust and foster deeper credibility in the industries we serve – energy and food and nutrition and beverage categories. Day in and day out, our clients are increasingly aware of the importance of data privacy and security, and a SOC 2 compliant organization is more likely to be seen as a responsible agency partner of choice. As for new business development, this will help to attract new customers while at the same time increase existing client loyalty. If you’re interested in learning more about how we’re creating a cyber-aware culture, tune into our One Club Morning Buzz episode.
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