Since 2006, Hahn has been a partner with Oklahoma Natural Gas (ONG) and Texas Gas Service (TGS), promoting their Energy Efficiency Program (EEP). To date, we’ve developed three campaigns for them.
\n"},{"__typename":"WpOurWorkProject_Ourworkcontent_PageBuilder_WorkContentBlockWithAccent","fieldGroupName":"OurWorkProject_Ourworkcontent_PageBuilder_WorkContentBlockWithAccent","textContentWithAccent":"When ONG and TGS first approached us to develop a new campaign for their EEP rebate program, we knew we had to push the boundaries. Typically, ads in this industry are developed with stock imagery or simple illustrations. We knew we had to present an idea that was memorable in order to create a campaign that addressed this challenge: “How can we help customers remember there are natural gas rebates when they only buy appliances every 10-20 years?”
\n\n"},{"__typename":"WpOurWorkProject_Ourworkcontent_PageBuilder_WorkContentBlock","fieldGroupName":"OurWorkProject_Ourworkcontent_PageBuilder_WorkContentBlock","textContent":"
In order to know what would resonate with customers, we did some concept testing with ONG and TGS customers: Good Choices Pay Off and Rebate Remix.
\n\n
Concept #1: Good Choices Pay Off
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\n"},{"__typename":"WpOurWorkProject_Ourworkcontent_PageBuilder_FullWidthImage","fieldGroupName":"OurWorkProject_Ourworkcontent_PageBuilder_FullWidthImage","imageUpload":{"localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"constrained","placeholder":{"fallback":"data:image/png;base64,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"},"images":{"fallback":{"src":"/static/ef0f7b907a49d0cea2ae978a776ee6a9/f5b9f/Campaign-Testing-2.png","srcSet":"/static/ef0f7b907a49d0cea2ae978a776ee6a9/55f1c/Campaign-Testing-2.png 185w,\n/static/ef0f7b907a49d0cea2ae978a776ee6a9/807e7/Campaign-Testing-2.png 370w,\n/static/ef0f7b907a49d0cea2ae978a776ee6a9/f5b9f/Campaign-Testing-2.png 739w","sizes":"(min-width: 739px) 739px, 100vw"},"sources":[{"srcSet":"/static/ef0f7b907a49d0cea2ae978a776ee6a9/d22a4/Campaign-Testing-2.avif 185w,\n/static/ef0f7b907a49d0cea2ae978a776ee6a9/65796/Campaign-Testing-2.avif 370w,\n/static/ef0f7b907a49d0cea2ae978a776ee6a9/cd719/Campaign-Testing-2.avif 739w","type":"image/avif","sizes":"(min-width: 739px) 739px, 100vw"},{"srcSet":"/static/ef0f7b907a49d0cea2ae978a776ee6a9/eb4fe/Campaign-Testing-2.webp 185w,\n/static/ef0f7b907a49d0cea2ae978a776ee6a9/be8cc/Campaign-Testing-2.webp 370w,\n/static/ef0f7b907a49d0cea2ae978a776ee6a9/35168/Campaign-Testing-2.webp 739w","type":"image/webp","sizes":"(min-width: 739px) 739px, 100vw"}]},"width":1320,"height":251.85385656292286}}}}},{"__typename":"WpOurWorkProject_Ourworkcontent_PageBuilder_WorkContentBlock","fieldGroupName":"OurWorkProject_Ourworkcontent_PageBuilder_WorkContentBlock","textContent":"Overall, the participants thought Rebate Remix was fun, relatable and attracted attention whereas they liked the huge check in the character’s hand and how straightforward it was in Good Choices Pay Off.
\n"},{"__typename":"WpOurWorkProject_Ourworkcontent_PageBuilder_WorkContentBlockWithAccent","fieldGroupName":"OurWorkProject_Ourworkcontent_PageBuilder_WorkContentBlockWithAccent","textContentWithAccent":"After all of the research, the client made the right choice and greenlighted Rebate Remix!
\n"},{"__typename":"WpOurWorkProject_Ourworkcontent_PageBuilder_WorkContentBlock","fieldGroupName":"OurWorkProject_Ourworkcontent_PageBuilder_WorkContentBlock","textContent":"The months following involved sourcing our talent – the puppets – and the production team to work with. We discovered this company of professional puppeteers in Philadelphia called Monkey Boys and Big Howl who create puppets, props and sets for films and the stage. They even worked on big productions like Saturday Night Live!
\n\n
Working together, we created the puppets from their names, personalities, wardrobe to their skin tone, hair color and nose shape. For instance, did we want one of the women puppets to be blonde? Does she have a high or low ponytail? Maybe a pointy nose? Okay, so is she a spin instructor? Does she need some athleisure wear and a smartwatch? Throughout the process, we got sneak peeks of the unfinished puppets – limbs, eyeless faces. As for the wardrobe, children’s clothes were the perfect puppet size. From the initial puppet sketches to the final production, the result ended up being pretty spot on. Meet Callie, Ernest, Guy, Zane, Whitney and Shaggy!
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\n"},{"__typename":"WpOurWorkProject_Ourworkcontent_PageBuilder_WorkContentBlock","fieldGroupName":"OurWorkProject_Ourworkcontent_PageBuilder_WorkContentBlock","textContent":"Some of our client testimonials included: “So catchy, I am dancing!” and “I caught myself starting to sing along with them.”
\n\n
The campaign also earned one bronze and five gold distinctions in the Oklahoma ADDYs, two bronze distinctions in the regional ADDYs, two Austin Marketing of the Year Awards and a Communicator Award of Distinction.
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