Point of View

Predictions and trends and patterns. Oh my! This is how we think.

Featured Article

Measuring Earned Media Value (EMV) in Modern PR

Everything you need to know about finding accurate ROI.

By Michael Griebe

Lab Articles

What It Takes to Create a Data Visualization Culture

Digital publishing and social networking innovations demand a faster, more immersive creative experience. Digital leaders are beginning to understand how visualization is key to making that experience possible.

By Tim Weinheimer

How Automating Processes Saves Companies Time and Money

Daily tasks and processes are usually seen as something to not change or adjust. Falling into this complacency can cost companies time and effort that could be saved if processes were improved and updated.

By Jake Stevens

Why Data Validation Matters to Businesses

Data validation means checking data for correctness and completeness. Data validation can be described as a series of tests and rules on the data to certify its quality and integrity.

By Jake Stevens

Use First-Party Data to Inform Your Brand’s ESG Strategy

Your environmental, social, and governance data is valuable – if you know how to use it.

By Tim Weinheimer